Senior Analyst - Marketing Analyst
- LatentView
- 3 - 5 years
- Chennai
- 7 months ago
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Job Description
Job Description:
Responsibilities:
Analyze marketing data to optimize campaigns, customer segmentation, and performance metrics.
Conduct A/B testing to evaluate marketing strategies and user experiences.
Develop and maintain dashboards in Power BI for tracking key performance indicators (KPIs).
Utilize SQL to extract, manipulate, and analyze large datasets for actionable insights.
Monitor and report on website and campaign performance using Google Analytics.
Collaborate with cross-functional teams to provide data-driven recommendations.
Requirements:
Proficiency in SQL, Excel, A/B Testing, Power BI, and Google Analytics.
Strong analytical skills and ability to interpret complex datasets.
Experience with digital marketing channels, customer segmentation, and campaign tracking.
Ability to communicate insights effectively to both technical and non-technical stakeholders.
Skills Required:
Marketing Analytics, SQL,A/B testing, Power BI, Google Analytics, Communication
Tableau, Dashboard, Data Pipeline, Web Analytics, Amplitude
Job Classification
Industry: Analytics / KPO / ResearchFunctional Area / Department: Data Science & AnalyticsRole Category: Data Science & Analytics - OtherRole: Data Science & Analytics - OtherEmployement Type: Full timeContact Details:
Company: LatentViewLocation(s): Chennai
Keyskills: Marketing Analyst Google Analytics Marketing Analytics SQL
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