Account Based Marketing - Bangalore Rural,
- Mphasis
- 7 - 12 years
- Bengaluru
- 1 month ago
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Job Description
Candidates relevant to this experience, kindly mail your resume at sh***********n@gm**l.com
Job Overview
The Account Based Marketing Manager is responsible for the strategy and implementation of effective Account Based Marketing programs that meet the growth objectives of the business, with a strong emphasis on driving pipeline generation exclusively from a top target account list and accelerating existing opportunities.
He/She will partner with the strategic accounts sales team to drive sales pipeline and revenue through account-targeted programs and will own the overall responsibility for planning and executing a multitude of marketing programs in strategic accounts.
The role will also support strong partnership with the sales teams and with key stakeholders within the Marketing organization.
Responsibilities and Duties
- Define Account Based Marketing strategy and execution planning, encompassing the required ABM tools for assigned strategic accounts
- Own and manage our Account Based Marketing plans for assigned strategic accounts
- Partner with Sales Leaders and Client Partners to develop regional, account focused playbooks including, but not limited to, nurture, channel activities, live/online events with the goal of building and accelerating the pipeline.
- Collaborate and partner with core marketing functions on campaign concept, custom content requirements, digital marketing support and creative development to ensure effectiveness for regional named accounts.
- Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for key accounts
- Build/manage ABM metrics to ensure business impact measured by named account
- Manage project timelines, quality issues, resources, & budgets
- Assist with account research and campaign planning, development and execution
- Experience
- Overall 10+ years experience with 3 plus years of proven multi-channel marketing and Account Based Marketing with large multinationals/IT firms
- Having worked with BFSI clients will be an added advantage
Specific Skills
- CRM/marketing automation background like Salesforce and Marketo,
- Understanding of pipeline management and metrics.
- Demonstrated experience overseeing various marketing program executions
Job Classification
Industry: IT Services & ConsultingFunctional Area: IT Services & Consulting
Role Category: Marketing
Role: Marketing - Other
Employement Type: Full time
Contact Details:
Company: MphasisLocation(s): Bengaluru
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