Regional Activation Manager @ Tulip Consulting

Job Description

Description:

Direct responsibility for proper implementation of all Trade Marketing & BTL activities in the assigned geography

Job Responsibilities:

Identify the right trade marketing / BTL activities & recommend to HO for approval

Translate Brand plans into Implementation strategies

Focus & develop Trade Marketing activities & BTL in Weak & Moderate markets

Ensure right outlet selection for Trade Marketing activities Dealer board branding / In-shop branding / Retailer meets / Retailer engagement activities etc

Ensure right kind of BTL activities are selected for the TG group Women marathons / RWA / Joggers Park / In-shop consumer sampling etc

ROI for every activity conducted

Ensure proper printing / fabrication of collaterals / POS materials as per plan

Drive visibility / merchandising at POS

Consumer sampling through Sales Promoters at POS / POA

Coordination with Agencies to Plan, Execute, Implement Trade Marketing / BTL activities

All activities to be closely monitored & tracked on Monthly / Qtr.

Basis Requirement:

• Willingness to travel 10-12 days per month
• Vendor / Agency network
• < 35 yrs age
• Any graduate
• Must know the local language

Employement Category:

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Keyskills:   btl marketing strategy btl activation online advertising marketing email campaign email marketing marketing planning