Fashion E-commerce Content Writer (2 years)
- America Beyond
- 2 - 3 years
- Noida, Gurugram
- 2 months ago
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Job Description
Responsibilities:
1. Develop engaging and SEO-friendly product descriptions for our diverse range of clothing, bags, accessories, and lifestyle products.
2. Understand brand voice and write compelling Facebook and Google Ad Copies if required.
3. Collaborate with the marketing team to conceptualize and execute content strategies that drive traffic, increase brand awareness, and enhance customer engagement.
4. Conduct thorough research on industry trends, women's fashion topics, and relevant trends to optimize content for search engines and maximize organic reach.
6. Ensure consistency in brand messaging, tone, and style across all channels, maintaining a cohesive brand identity.
7. Proofread and edit content to ensure accuracy, clarity, and adherence to brand guidelines.
8. Stay updated on emerging trends, best practices, and advancements in content marketing
and ecommerce to continuously improve content quality and effectiveness.
9. Create captivating blog posts, articles, and editorial content that aligns with our brand voice, values, and target audience.
Requirements:
1. Bachelor's degree in English, Journalism, Communications, or related field.
2. Proven experience as a content writer, focused within the fashion or ecommerce industry [MANDATORY].
3. Exceptional writing, editing, and proofreading skills with a keen eye for detail and creativity.
4. Strong understanding of USA's fashion principles, and experience with keyword research and optimization.
5. Proficiency in crafting engaging content for various platforms, including websites, blogs,
and social media.
6. Ability to work effectively in a fast-paced environment, prioritize tasks, and meet tight deadlines.
7. Excellent communication and collaboration skills, with the ability to work closely with cross-functional teams.
8. Passion for fashion, creativity, and a keen interest in bohemian culture and lifestyle.
Please have the following things ready -
1. Please attach a Proof of your previous work in the Fashion or Apparel Industry. A Google Drive link should be good.
2. Send us a short excerpt on "How A&B is changing the fashion game". This assignment is a MUST to assess your application.
Job Classification
Industry: Internet (E-Commerce)Functional Area: Internet (E-Commerce)
Role Category: Marketing and Communication - Other
Role: Marketing and Communication - Other
Employement Type: Full time
Contact Details:
Company: America BeyondLocation(s): Noida, Gurugram
America Beyond
About companyAmerica & Beyond is a boho lux fashion label based in Gurugram. We specialize in handcrafted bohemian fashion for the creative, free-spirited woman. Our clothing and handbags are an inspired blend of contemporary western silhouettes and artisanal craftsmanship. Each piece in our ...
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