Consumer Insights Manager @ Redmil Business Mall

Job Description

This is regarding an opportunity with Jubilant Foodworks Ltd at Noida Location with Marketing team and following are the key skills we are looking for in this role. Jubilant FoodWorks is amidst transformation & expansion which will fuel the next level of growth and this creates both challenges and opportunities. While JFL is the largest QSR in the sub-continent, it is set to double in scale & size with a vision towards becoming a 2000+ Restaurant with Multi Business, Multi Product, Multi Country Operations. The incumbent will be a consumer insights expert in the Marketing team at JFL, leading critical projects for solving consumer questions aimed at aiding business growth. The resource will be a consumer insights & brand strategy expert having a deep understanding of Qualitative Research Tools. Should have hands on exposure of working on strategic projects like Brand Equity and / or U&A or Needscope / Demand spaces. Skilled at concept and / or content and / or communication. development projects. Adept at conducting FGDs and DIs. Also demonstrated through projects (educational / extra curricular / professional) interest in either culture / sociology, brand communication or marketing. Basic quantitative skills are a must have , can be demonstrated through post graduate degree. Basic excel skills are a must have , Advanced Excel training to be completed pre joining if selected. Good to have: Experience in Neuroscience techniques, Implicit research techniques, Conducting / supporting strategic brand workshops and concept writing. He/she will be an accomplished research and insights professional having strong qualitative research skills who provides a systematic development of deep, actionable consumer insights and supporting the marketing team to convert them into business-building, growth initiatives across JFL brands. KEY ACCOUNTABILITIES: Be the voice of the consumer and ensures that consumer knowledge is integrated into decision making at every step Deep dive into consumer needs & category drivers to unlock more consumption occasions for Dominos decode Dominos brand equity in India & work on driving brand relevance through deep seeded category drivers Deep understanding of our target group and consumer behavior through qualitative researches like Ethnography, FGDs, IDIs, Dyiads, Content analysis, Sentiment analysis Working with inter and intra team cross-functional stakeholders like Brand, Digital, CRM, Performance Marketing, NPD, Category and Product teams seamless project management of ad hoc studies both Qualitative & Quantitative Develop processes of routinely gathering and analyzing consumer insights & customer data from different sources both primary and secondary to be able to gain triangulated insights on a continuous basis, and documenting the same End to end planning, execution and dissemination of research findings Ability to synthesize research data with internal behavioral data Linking all research and insight work with business outcomes Proactive identification of consumer trends based on consumer insights to drive constant innovation in products Identify new opportunities and potential risks based on consumer insights, market analysis and understanding of company business. Around 30% of the time will be travel for consumer work & store visits across the country Based in/willing to travel to Noida office at least 4 days a week is preferred QUALIFICATIONS, EXPERIENCE & SKILLS: 3-6 years of experience in consumer insights domain MBA/PGDM (Marketing) or Masters Excellent project management skills: ability to manage multiple projects within deadlines; delivering actionable insights within strict timelines Experience breaking down and summarizing research information for verbal and/or written communication across a variety of audiences. High energy , enthusiastic, doer attitude A keen sense of ownership, speedy execution and resourcefulness Whats in it for you Chance to work with one of the largest and pioneering QSR brands in the country Opportunity to build the India growth story of some of the international food brands Be part of a big transformation of a food brand to a food tech business Brilliant minds from diverse backgrounds as colleagues Best-in-class remuneration

Employement Category:

Employement Type: Full time
Industry: Others
Role Category: Hardware / Telecom Equipment DesignMaintenance
Functional Area: Not Applicable
Role/Responsibilies: Consumer Insights Manager

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Keyskills:   Consumer Insights Brand Strategy Brand Equity Concept Development Communication Development DIs Culture Sociology Marketing Project Management Ethnography Content Analysis Sentiment Analysis Market Analysis Qualitative Research Tools UA Needscope Demand spaces FGDs Quantitative Skills Excel Skills Neuroscience techniques Implicit research techniques Strategic brand workshops Concept Writing Consumer Needs Analysis Category Drivers Analysis Crossfunctional Collaboration Consumer Trends Analysis