GTM & Partner Marketing Specialist
- Netsmartz Infotech
- 5 - 10 years
- Mohali, Chandigarh
- 8 months ago
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Job Description
Job Title: GTM & Partner Marketing Specialist
About the Role:
We are seeking a strategic and hands-on GTM & Partner Marketing Specialist to drive go-to-market initiatives, partner co-marketing programs, and community engagement across our brands: Envision eCommerce, Envision Salesforce, and ServiceSmartz. This role is pivotal in aligning marketing strategies with business objectives, enhancing partner relationships, and fostering community growth.
Key Responsibilities:
- Go-to-Market Strategy & Execution:
- Develop and implement comprehensive GTM plans for product launches and service offerings.
- Collaborate with cross-functional teams to ensure alignment of messaging and positioning.
- Analyze market trends and customer insights to inform strategy.
- Partner Marketing:
- Build and nurture relationships with key partners, including Adobe, Salesforce, and Microsoft.
- Design and execute co-marketing campaigns, joint webinars, and events.
- Develop partner enablement materials and training programs.
- Community Engagement:
- Establish and grow online communities around our service offerings.
- Organize and manage community events, webinars, and forums.
- Engage with community members to gather feedback and foster loyalty.
- Performance Tracking & Reporting:
- Monitor and analyze the effectiveness of GTM and partner marketing initiatives.
- Provide regular reports and insights to stakeholders.
- Adjust strategies based on performance data and feedback.
Qualifications:
- Bachelors degree in Marketing, Business, or a related field.
- 7-8 years of experience in GTM strategy, partner marketing, and community engagement.
- Proven track record of successful product launches and partner collaborations.
- Strong understanding of B2B SaaS marketing dynamics.
- Excellent communication, negotiation, and interpersonal skills.
- Proficiency in marketing automation tools and CRM systems.
Preferred Experience:
- Experience with Adobe Commerce, Salesforce, and ServiceNow ecosystems.
- Familiarity with the North American, ANZ, and Middle Eastern markets.
- Previous involvement in building and managing online communities.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing - OtherEmployement Type: Full timeContact Details:
Company: Netsmartz InfotechLocation(s): Mohali, Chandigarh
Keyskills: Marketing Strategy Go-to-market Strategy Gtm Strategy Community Engagement Marketing Planning
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Netsmartz Infotech
Netsmartz Infotech (India) Pvt. Ltd Netsmartz is a CMMi3 & ISO 9001: 2008 certified software Development Company, headquartered in Rochester, New York and has multiple offices across the globe. With over a decade of existence, 400+ employees, experience of successfully executing 2000+ projects a...
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