Role/Job Title - Branch Manager
Business - Retail Banking
Functional Area: Retail Liabilities
Job Purpose:
The role entails managing and scaling up the retail banking business for the branch by creating strategies to
achieve growth targets for the branch by managing operations and resources in the most cost efficient and
technology effective manner. It also entails developing constructive relationships with key local dealers and
working closely with them to boost volume of business by establishing a strong foundation with them as their
financial partner of choice. It is accountable to ensure expansion of branch footprint, product penetration
and delivery of high-quality customer service. The role will closely collaborate with the product and
operations teams to drive effective customer acquisition, servicing and deepening. It includes building up
teams, systems, process and culture relevant to the branch network scale. The role has a critical
responsibility contributing to the larger branch banking objectives
Key / Primary Responsibilities of the Role - List the primary deliverables
Own the P&L for the branch and direct all operational aspects including distribution operations,
customer service, administration and sales
Assess local market conditions and identify current and prospective sales opportunities
Responsible for achieving overall product targets - CASA, Investments, Insurance, Trade Services, and
TD & managing group business products like Business Banking products & other assets products
(home loan, LAP etc.)
Share knowledge with other branches and headquarters on effective practices, competitive
intelligence, business opportunities and needs.
Adhere to high ethical standards, and comply with all regulations/applicable laws.
Network to improve the presence and reputation of the branch and company.
Stay abreast of competing markets and provide reports on market movement and penetration.
Establish the Bank and the brand in the catchment area.
Responsible for achieving overall branch targets and ensuring branch profitability.
Cultivate relationships with individual and corporate customers"
Secondary Responsibilities - List the deliverables other than primary, but essential for the role
Spearhead manpower planning, recruitment and training processes for both on-roll and off-roll
employees to ensure high performing talent across levels.
Bring out the best of branchs personnel by providing training, coaching, development and guidance.
Evaluate the feasibility of new initiatives in offering, channel & process point of view and ensure its
implementation to improve overall operational efficiency.
Collaborate with other branch departments and functions to provide products and service offerings
to the customer
Managerial & Leadership Responsibilities - (if applicable):
Mentor and coach senior team members to percolate ethos of customer centricity, innovation,
compliance and integrity.
Create environment for team to focus on automation and digital enablement to fulfil customers
needs holistically.
Attract & retain best-in class talent to meet Bank's rapid growth targets
Key Success Metrics:
CA/SA and TD growth targets, Customer Acquisition targets, Product Cross Sell targets
About Capital First Limited: CFL is listed on BSE and NSE (Stock Code: CFL). The company provides Mortgage loans to SMEs against pledge of property, Gold Loans to retail customers, Consumer Durable Loans, Two wheeler loans, and senior secured Wholesale loans. During the last year the company expande...