Assistant Manager -Brand Marketing - Mumbai
- People Group
- 3 - 7 years
- Mumbai
- 2 months ago
- Email to a friend
- Report this job
Job Description
Overview What Google is to search, Shaadi.com is to Online Matchmaking. In India, Shaadi.com pretty much defines the category and the Brand Marketing team ensures that this love & recall for the brand only grows with time.
Role Associate Brand Manager will be primarily responsible for looking after top-of-funnel business growth & brand development in NRI markets. The role requires extensive collaboration with internal teams (Product, Digital Marketing, Sales) & external partners (Creative & Media Agency). Must have the ability to judge creative work with the lens of efficacy and memorability.
What you will do in this role
- Directly drive metrics like Customer Acquisition, Search volumes, SOV, SOE and brand metrics such as Awareness, Consideration & Affinity.
- Influence metrics like Revenue, Engagement and Retention.
- Work on new ad campaigns with the creative agency.
- Work with the media agency to schedule & execute media plans.
- Evaluate campaign performance at a market / segment level.
- Discussing new ideas, running pilots & driving growth.
What you should have
- At least 2-4 years of Brand Marketing experience in Consumer tech company handling NRI Markets.
- Experience in dealing with Creative & Media Agencies.
- Experience in executing a 360-degree campaign.
- Experience in building AOPs & Go-to-Market strategies for new products.
- Data forward thinking but must have the ability to take qualitative calls based on judgment.
Job Classification
Industry: InternetFunctional Area: Internet
Role Category: Marketing
Role: Brand Management
Employement Type: Full time
Contact Details:
Company: People GroupLocation(s): Mumbai
Keyskills: Brand Marketing Brand Management
Similar positions
People Group
Shaadi.com, part of Anupam Mittal promoted People Group, is one of India's best known Internet brands and the worlds largest matrimonial service. It was founded with one simple objective - to provide a superior matchmaking experience to Indians all over the world. The company pioneered online matrim...
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in
