Digital Marketing Executive
- Dew Solutions
- 2 - 5 years
- Kolkata
- 8 months ago
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Job Description
Roles Responsibilities:
- Strong understanding of digital marketing principles, including lead generation, conversion tracking, and marketing automation.
- Responsible for participating in brand strategy development and building networks with potential clients to promote brand awareness.
- Monitor campaign performance metrics, budget allocation, and conversion rates to make data-driven decisions and continuously improve results.
- Must know how to use social media marketing And SEO Management tools such as SEM RUSH, AHREF, Buffer, and Hootsuite.
- Manage and oversee social media content. Collaborates with the Graphic Designer and Content Creator to ensure more effectiveness of the content.
- Develop and implement Google Ads, YouTube Campaigns, Social Media Campaigns (LinkedIn and Facebook), Email Marketing Campaigns, and other digital marketing strategies tailored to achieve specific marketing objectives and KPIs.
- Conduct keyword research, audience targeting, and competitor analysis to identify new opportunities for campaign improvements.
- A/B test ad creatives, landing pages, and audience segments to identify top-performing variations.
- Proactively handling all social media platforms. Monitor corporate websites and social media to reply to comments, encourage them to leave a review, and answer private messages.
- Generating ideas to both grow and maintain followers through social media platforms such as LinkedIn, Instagram, Facebook, and Twitter.
- To keep track of online engagement metrics: Number of followers, Likes, Shares, Comments, Clicks, Video views, Post Reach, Impressions, and Engagement rate every month.
- Carrying out market research in order to keep up-to-date with recent industry news.
- Communicate with corporate professionals via social media to create a strong network.
- Manage client communication and their requirements on the AMC contracts.
- Coordinate with the team to produce a detailed digital marketing strategy in terms of TGs, Keywords, Platforms, etc. for the clients.
- Implement new SEO techniques, using basic and advanced SEO strategies (On-Page SEO, Meta Tags, Link Acquisition Skills, Page content optimization, etc.)
- Familiarization with Google Analytics 4, Google Tag Manager and related tools.
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Job Classification
Industry: BPM / BPOFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Digital Marketing - OtherEmployement Type: Full timeContact Details:
Company: Sun Dew SolutionsLocation(s): Kolkata+ View Contact
Keyskills: Social media marketing Google Analytics Email marketing Social media Market research Brand awareness SEM SEO Digital marketing Marketing strategy
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