Adobe Tagging
- Diverse Lynx
- 1 - 6 years
- Hyderabad
- 8 months ago
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Job Description
Key Responsibilities:
- Implement and maintain Adobe Analytics tags using Adobe Launch (Tag Manager) or Dynamic Tag Management (DTM).
- Collaborate with stakeholders to define tracking requirements and translate them into technical specifications.
- Configure and validate event tracking, page load rules, and custom variables (eVars, props, events).
- Conduct thorough QA and testing of tagging in staging and production environments.
- Troubleshoot and resolve tracking issues to ensure data accuracy and integrity.
- Work with developers to ensure correct data layer structures (e.g., JSON-based data layers).
- Maintain comprehensive documentation of implementation logic and tracking schemas.
- Support integration between Adobe Analytics and other platforms (e.g., Adobe Target, AEM, Google Tag Manager, Facebook Pixel).
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Engineering - Software & QARole Category: Software DevelopmentRole: Practice Manager / HeadEmployement Type: Full timeContact Details:
Company: Diverse LynxLocation(s): Hyderabad+ View Contact
Keyskills: QA adobe analytics JSON Management Troubleshooting Testing
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Diverse Lynx
CMM Level IT Organization Thanks & Regards, Pabitra Mohan Diverselynx India. Office: 0120-4604540, Ext-1140 | Email: pabitra.swain@diverselynx.in | URL: http://www.diverselynx.com
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