Assistant Brand Manager ( No Atl And Btl ) @ The Global Skills

Job Description

Job Description: We are seeking a motivated and strategic Assistant Brand Manager with expertise in B2B (business-to-business) marketing. As an integral part of our marketing team, you will play a key role in developing and implementing B2B-focused brand strategies to drive awareness, loyalty, and growth within the targeted business sector. Key Responsibilities: B2B Strategy Development: Collaborate with the marketing team to formulate and execute B2B marketing strategies aligned with overall business goals. Conduct market research to identify B2B opportunities, industry trends, and competitive landscapes. Develop comprehensive B2B marketing plans that encompass targeted campaigns, industry partnerships, and thought leadership initiatives. Brand Positioning: Work closely with cross-functional teams to ensure a cohesive and compelling brand message for the B2B audience. Conduct regular competitor analysis within the B2B space to identify unique selling propositions and. areas for differentiation. Content Creation: Develop compelling B2B-specific content, including case studies, whitepapers, webinars, and industry-specific collateral. Collaborate with the content team to ensure consistent messaging and alignment with the brand's B2B positioning. Event Management: Plan and execute B2B-centric events, trade shows, and conferences to enhance brand visibility and generate qualified leads. Cultivate relationships with key stakeholders and industry influencers within the B2B segment. Digital Marketing: Oversee digital marketing efforts tailored to B2B audiences, including social media campaigns, email marketing, and online advertising. Utilize digital channels to amplify brand presence and engage B2B decision-makers. Data Analysis: Leverage data analytics tools to measure the success of B2B marketing campaigns and derive actionable insights. Provide regular reports to management, highlighting key performance indicators and areas for improvement. Collaboration with Sales: Work closely with sales teams to align marketing efforts with B2B sales objectives. Provide sales enablement materials and support to facilitate effective communication with B2B clients. Qualifications: Bachelor's degree in Marketing, Business, or a related field. Proven experience in B2B marketing with a focus on strategic planning and execution. Strong analytical skills and the ability to translate data into actionable insights. Excellent written and verbal communication skills. Familiarity with digital marketing tools and platforms. Collaborative mindset and ability to work effectively in a team. If you are passionate about B2B marketing, possess strategic thinking skills, and are eager to contribute to the growth of our brand within the business sector, we encourage you to apply for this exciting opportunity. Job Information Industry Chemicals Work Experience 4-5 years Salary 3 - 4.8 Lac City Kolkata State/Province West Bengal Country India Zip/Postal Code 700046

Employement Category:

Employement Type: Full time
Industry: Chemical / Plastic / Rubber / Glass
Role Category: Internet MarketingMarketing / Communication
Functional Area: Not Applicable
Role/Responsibilies: Assistant Brand Manager ( No Atl And Btl )

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Keyskills:   B2B marketing Strategic planning Market research Content creation Event management Digital marketing Data analysis Sales enablement