Performance marketing Specialist
- 42signs Infosystems
- 1 Positions
- Bengaluru
- 7 months ago
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Job Description
- Experience: 3-5 Years
- Compensation : CTC 5 to 6 Lakhs LPA
- Timing : 8 am to 6 pm (Mon to Fri)
- Probation: 90 Days
- Work Type: Office and No work from home
- Location: Whitefield
- Plan, execute, and optimize programmatic ad campaigns across multiple platforms (Google Display & Video 360, The Trade Desk, etc.).
- Monitor campaign performance and adjust strategies to meet key performance indicators (KPIs) such as ROAS, CTR, and CPA.
- Collaborate with creative teams to develop engaging ad creatives and test different formats for maximum impact. - Utilize data analytics tools to track and report on campaign performance, providing actionable insights.
- Conduct A/B testing and audience segmentation to enhance targeting accuracy and ad effectiveness.
- Stay updated with the latest programmatic trends, ad technologies, and best practices.
- Work closely with cross-functional teams including content, design, and product marketing to align campaign strategies.
About company:
The requirement is for one of our client who is in real estate sector. It is a trusted platform for seamless and reliable housing, rentals, making living simple, secure, and stress-free. They are solving urban housing for young India on the move, better rental apartments in better locations at a better value for money. The are hoping to provide housing for 10 million people using the Build-to-rent model in urban centre's of India. Their office is based out of Whitefield, Bangalore.
We are seeking a dynamic and data-driven Programmatic Performance Marketing Specialist to join our marketing team. The ideal candidate will have hands-on experience in managing programmatic ad campaigns and a solid understanding of digital marketing strategies. This role involves leveraging data, technology, and creativity to optimize campaign performance and drive business growth.
Key Responsibilities:
Employement Category:
Employement Type: Full timeIndustry: Real EstateRole Category: Internet MarketingFunctional Area: Not SpecifiedRole/Responsibilies: Performance marketing SpecialistContact Details:
Company: 42signs InfosystemsLocation(s): Bengaluru
Keyskills: google adwords performance marketing
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