Paid Media Specialist @ Peoplehire Solutions

Job Description

Campaign Management and Execution | Oversee the daily execution of paid search initiatives to drive revenue, sales, and user engagement across diverse clients and industries, including e-commerce, entertainment, and mobile apps. Maintain effective cost per acquisition (CPA) or return on ad spend (ROAS). Client Understanding and Business Impact | Conduct comprehensive research to understand client business models, products/services, and sectors. Create and manage campaigns that enhance business profitability and promote growth. Communication and Collaboration | Collaborate closely with the paid media teams (paid search, paid social and programmatic) to ensure effective campaign management. Must be able to communicate campaign outcomes, strategies, challenges, and requisites. Data Analysis and Decision-Making | Utilize analytics data to establish a robust foundation for campaign strategies and enhancements. Make. data-driven decisions to optimize campaign performance. Omni-Channel Strategy Development | Collaborate with different channel teams to develop successful omni-channel strategies. Technology Utilization | Master the use of proprietary DA technologies and tools to enhance campaign efficacy. Streamline day-to-day operational efficiencies through technology utilization. Qualifications 3+ years of experience in Paid Media Marketing (paid search and paid social), preferably with e-commerce/entertainment/direct response clients. Programmatic knowledge is a plus Platform expertise in Google & Meta, with experience across other platforms such as Bing, Google Shopping, YouTube, GDN, Discovery, Performance Max and UAC/ASA, LinkedIn, Snapchat, Twitter, Pinterest, etc Excellent analytical and problem solving skills Ability to prioritize tasks, multitask, and manage time efficiently Possess a "big picture" perspective, but immediately willing to "roll up your sleeves, and do whatever it takes to get the job done Having an expert understanding of customer acquisition and direct response online marketing a big plus Familiarity with HTML, website design, and web analytics. CSS and Javascript is a plus Platform expertise in Google & Meta, with experience across other platforms such as Bing, Google Shopping, YouTube, GDN, Discovery, Performance Max and UAC/ASA, LinkedIn, Snapchat, Twitter, Pinterest, etc

Employement Category:

Employement Type: Full time
Industry: Others
Role Category: Application Programming / Maintenance
Functional Area: Not Applicable
Role/Responsibilies: Paid Media Specialist

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Keyskills:   YouTube Snapchat Twitter Pinterest Analytics Communication Collaboration Data Analysis Customer Acquisition HTML Web Analytics CSS Javascript Paid Media Marketing Paid Search Paid Social Programmatic Google Meta Bing Google Shopping GDN Discovery Performance Max UACASA LinkedIn OmniChannel Strategy Development Technology Utilization Client Understanding DecisionMaking Direct Response Online Marketing Website Design