Marketing Analytics (Cards, SQL, SAS) @ Capgemini Technology

Job Description

Job Summary: As a Marketing Analytics Analyst in our Consumer Branded Cards Business team, you will solve complex business problems through deep quantitative and qualitative analysis, influencing growth and marketing initiatives. You will manage marketing analytics for card products, focusing on evaluating the effectiveness of marketing campaigns and conducting P&L evaluations. Regular interaction with business units to understand goals and priorities will enable you to devise customer-focused strategies and performance analyses to capitalize on growth opportunities. Job Responsibilities: Will own and support marketing analytics for card product/s to solve for business problems and enable business growth. A key area of analytical exercise is to evaluate effectiveness of marketing campaigns and perform P&L evaluation Ensure the candidate has advanced working knowledge of tools like SAS, Python, SQL to perform data engineering Perform advanced analytics to develop customer. segmentation leveraging modeling tools to develop framework for differentiated offering strategies to drive marketing efficiencies. Interact regularly with business units, understand business goals and priorities and play the role of an effective partner to devise strategies with customer focused analysis and performance to realize growth opportunities. Support business growth targets by understanding business needs and providing concise, insightful and timely analytics for key trends through data analysis. "Required Qualifications, Skills and Capabilities BS/BA/MS in an analytical field (e.g., Statistics, Applied Mathematics, Computer Science, Finance). Expert in SAS/SQL. Proficiency with programming languages such as R/Python Working knowledge of advanced statistical concepts (essential) and machine learning techniques (Nice to have) Experience with manipulating large and complex databases and developing appropriate data models to evaluate and solve business problems Strong oral and written communication skills Understanding of credit card P&L Minimum of 2 years

Employement Category:

Employement Type: Full time
Industry: Others
Role Category: Network / System Administration
Functional Area: Not Applicable
Role/Responsibilies: Marketing Analytics (Cards, SQL, SAS)

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Keyskills:   SAS Python SQL R Statistics Applied Mathematics Computer Science Finance Machine Learning