Performance Marketing Specialist @Chennai @ Tata Consultancy

Job Description

A Performance Marketing Specialist is essential for driving a company's digital marketing success. Their role focuses on delivering measurable results through various digital channels and continuously optimizing strategies to achieve the best possible performance Qualifications: 4+ years of relevant experience Experience working in SaaS company/product is preferred. Bachelor's degree in marketing, business, or a related field. Proven experience in digital marketing, with a focus on performance-driven campaigns. Proficiency in digital advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads and others. Strong analytical skills and experience with data analysis tools. Familiarity with marketing automation and email marketing platforms. Knowledge of A/B testing, conversion rate optimization, and web analytics. Excellent communication and presentation skills. Ability to work collaboratively in a fast-paced, data-centric environment. Certifications in. digital marketing and advertising platforms (e.g., Google Ads, Facebook Blueprint) are a plus

Employement Category:

Employement Type: Full time
Industry: Telecom / ISP
Role Category: Pre-Sales
Functional Area: Not Applicable
Role/Responsibilies: Performance Marketing Specialist @Chennai and

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Keyskills:   digital marketing digital advertising data analysis marketing automation email marketing web analytics communication presentation performancedriven campaigns Google Ads Facebook Ads LinkedIn Ads AB testing conversion rate optimization