Digital Marketing Manager
- Softlink Global
- 5 - 7 years
- Mumbai
- 1 month ago
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Job Description
About Softlink Global
At Softlink Global, we are transforming the logistics and freight forwarding industry through technology. Our flagship SaaS platform, Logi-Sys, powers efficiency, compliance, growth for logistics service providers across the globe. We are a product-led, customer-obsessed company building a world class marketing team to match. If you thrive in fast-paced environments and want to create a real impact, let s talk.
Position Overview
We are hiring a strategic and results-oriented Digital Marketing Manager to lead our global digital engine. In this role, you will own the digital roadmap, optimize performance across platforms, and build a strong pipeline through compelling campaigns. You will work cross-functionally with sales, product, and marketing teams to elevate Softlink Global s brand and drive demand generation globally.
What You ll Do
- Own the digital marketing strategy - Align initiatives with business goals and growth KPIs across global markets.
- Drive performance campaigns - Lead end-to-end execution across SEO, SEM, LinkedIn, email marketing, ABM, webinars, display ads, and virtual events.
- Website leadership - Oversee strategy, UX/UI, performance, and CRO initiatives. Run A/B tests, optimize for SEO, and improve funnel conversions
- Content meets performance - Collaborate with product marketing and SMEs to deliver impactful content (blogs, whitepapers, videos, landing pages) that fuels campaigns and ranks well.
- Analytics-first approach - Use tools like Google Analytics, Search Console, and automation platforms to track metrics, draw insights, and recommend actions.
- Lead generation engine - Run always-on lead gen campaigns with a strong focus on targeting, segmentation, and retargeting.
- Digital-first event marketing - Create buzz for global conferences and events. Manage campaigns from pre-event hype to post-event lead nurturing.
- Experiment & optimize - Stay on top of digital trends, test new tools and tactics, and continuously improve outcomes.
- Build and grow the team - Mentor a small team, set goals, track outcomes, and build a high-performing digital culture
What We re Looking For:
- 5+ years of hands-on B2B digital marketing experience, ideally in SaaS or logistics tech
- Deep knowledge of SEO, SEM, LinkedIn campaigns, and marketing automation (HubSpot, Zoho, or similar) Proven success in scaling global digital campaigns with a strong ROI focus
- Strong leadership and stakeholder management skills
- Excellent written and verbal communication; confident presenting strategy and results
- Experience managing agency partners and marketing vendors
- Exposure to public relations or corporate communications is a bonus
Preferred but Not Mandatory:
- Familiarity with logistics, freight forwarding, or supply chain sectors
- Understanding of key industry challenges and buyer personas (freight forwarders, LSPs, etc.
Why Join Us?
- Work with a category-leading SaaS product-focused company, enjoying 80% market penetration
- Lead global campaigns with real visibility and budget ownership
- Be part of a high-impact team that values experimentation, ownership, and growth
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & Communication
Role Category: Marketing
Role: Marketing Manager
Employement Type: Full time
Contact Details:
Company: Softlink GlobalLocation(s): Mumbai
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Keyskills: Lead generation Public relations Google Analytics Email marketing SEM SEO Digital marketing Product marketing Marketing strategy Logistics
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