Partner - Inbound Marketing @ Rategain

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Partner - Inbound Marketing

Rategain
6 - 8 years
Noida, Gurugram
9 months ago
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Job Description

Weare seeking a talented ContentMarketing Specialist tojoin our global marketing team. This role is integral to developing a robusttop-of-funnel content strategy to enhance brand awareness and global reach. Theindividual in this position will lead storytelling efforts, transformingcomplex topics into compelling, digestible narratives. They will also craft aunique content approach tailored to diverse target markets and audiences,contributing to increased market share. Additionally, this role involvesmeasuring and reporting on key performance indicators such as website trafficand conversion rates.

How your day will look like:

Develop and implement contentmarketing strategies aligned with customer journeys across marketing funnelstages.

Collaborate with agencies to createoriginal content that reflects thought leadership and expertise.

Lead content production andmanagement across channels, including social media, blogs, websites, webinars,and podcasts.

Extend the reach and impact ofcontent through creative distribution and execution strategies.

Leverage data insights to producepersonalized content for specific audiences and target markets.

Optimize all content for SEO andkeyword alignment.

Work strategically and tacticallyto deliver innovative campaigns that engage qualified prospects and driveresults.

Monitor industry and customertrends to identify quick-turn opportunities and inform long-term strategies.

Measure and analyze contenteffectiveness, reporting on KPIs to drive continuous improvement.

EducationWork Experience

6-8 +years of experience in B2B SAAS, content /i nbound marketing space. Adtech experience will be an advantage.

A bachelorsdegree in Marketing, Communications, Journalism, Business Administration, or arelated field is required.

Strongunderstanding of content marketing strategies, audience segmentation, and, personalization techniques, etc.

Expertise in SEO optimization, keyword ranking, and digital distributionchannels.

Familiarity with current industry /customer trends that influencemarketing strategies.

Skills

Strong understanding of socialmedia platforms and their role in hospitality marketing

Excellent organizational andplanning skills with the ability to think strategically while managing details.

Strong storytelling and contentcreation capabilities across multiple formats and platforms.

Proficiency in analyzing data tomeasure content effectiveness and adjust strategies accordingly.

Proven ability to manage campaigndeadlines and communicate performance metrics effectively.

Attitude

Problem-solving ability to tacklecomplex or challenging situations .

Exceptionalcross-functional collaboration across teams and time zones

Abilityto simplify complex topics into engaging and digestible content

Capacityto balance creative innovation with business objectives and ROI.

Job Classification

Industry: IT Services & Consulting
Functional Area / Department: Marketing & Communication
Role Category: Marketing
Role: Marketing - Other
Employement Type: Full time

Contact Details:

Company: Rategain
Location(s): Noida, Gurugram

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Keyskills: digital innovation adtech marketing strategies inbound marketing media distribution global marketing roi marketing story writing b2b campaigns leadership market share content marketing webex seo space marketing brand awareness communication skills

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Expected Salary (*)

Desired Industry (*):

Functional area / Department (*):

Enter Skills (key skills, subjects, technologies & roles to use in search)

Write briefly about yourself, your experience and education (*)

Attach ResumeMax 2.38 MB (RTF, PDF, DOC, DOCX formats only parsed)

Please, check the file size and type.

Add social media [ + ]

Create password

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Partner - Inbound Marketing @ Rategain

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