Lead - Market Research & Consumer Insights @ Kaivalya Education

Job Description

Section MKTG - Marketing Research Group Job posted on Apr 10, 2023 Employee Type White Collar Experience range (Years) 10 years - 15 years Group Company: TVS Motor Company Designation: Lead - Market Research (Lead_MKTG - Market Research) Office Location: Position description: To proactively help TVS Motor Company to better integrate with the changing market environment so as to create and establish a consumer-based segmented, meaningfully differentiated brand portfolio and thereby gain market share and profit. Key deliverables i) provide better understanding of consumer needs/segments & requirements, ii) help develop & establish stronger brands & iii) monitor brand performance Primary Responsibilities: Understanding consumer needs/ segments, profile, buying behaviour, trends and requirements Determining market potential Brand position & potential assesments Assessing new product concepts Assessing new communication concepts Price assessments Distribution . Trade performance assessment Monitoring brand performance(profile, portfolio, brand equity, brand usage and service) Educational qualifications preferred Category: Bachelor's Degree, Master's Degree Degree: Master of Business Administration - MBA Required work experience Industry: MR agencies, FMCD, FMCG, Auto. Years of experience: 10 to 15

Employement Category:

Employement Type: Full time
Industry: Automobile / Auto Ancillaries
Role Category: NGO / Social WorkAdministration / Facility / Transport
Functional Area: Not Applicable
Role/Responsibilies: Lead - Market Research & Consumer Insights

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Keyskills:   Market Research Brand Development Consumer Needs Analysis Product Assessment Communication Assessment Price Assessment Distribution Assessment Brand Monitoring