Digital Marketing Manager @ Alpha Medical Coding

Job Description

Qualifications & Requirements Experience: 5+ years Education: Bachelors, Masters, Others Industrial Type: Energy / Manufacturing / Industrial / Production / Automotive/ Aerospace / Machinery / Analysis, or Consulting Engineering / E-Commerce Company Function Area: Digital Marketing, Content Creation and Media Design Role / Tasks Summary: Write and edit highly professional, unique content; pitch content ideas; and research content to promote our products and services. To manage and produce digital design work, including website and product promotional-based activities, by creating images and videos with the help of design tools. Managing the digital marketing and media design teams to complete the projects with quality and within the stipulated time. Responsibilities: Content Writing: Collaborate with the team and prepare well-structured content using CMS (content management systems). Coordinate with other departments to create taglines, posts, and innovative content. as required. Proofread articles before publishing. Media Design: Coordinate with the digital marketing team and media design team to understand the overall task and target audience. Understand the unique characteristics and requirements of projects across the manufacturing, e-commerce, and IT industries and make images, graphics, and videos accordingly. Work with clients to gather project requirements, understand their vision, and translate their ideas into impactful images and videos that meet their objectives. Coordinate with the team and design product graphics, company logos, web logos, social media graphics and banners, website banners, static and rich banner ads, layouts, email campaigns, and email templates. Design and develop engaging videos, animation and motion graphics for a variety of purposes, including advertisements, promotional videos, social media content, and more. Reviewing the final output and suggesting improvements if required. Incorporate client feedback and revisions into designs, ensuring that the final product aligns with their vision and expectations. Digital Marketing: Recommending innovative ideas or strategies to increase web traffic. Plan and execute all digital marketing activities, including SEO/SEM, marketing databases, email, social media, and display advertising campaigns. Grasp current digital marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Design, build, and maintain our social media presence. Promote the companys products and services in the digital space. Measure and report the performance of all digital marketing campaigns, and assess against goals. Translate product positioning, existing research, and offline and online marketing strategies into effective designs. Work with the business development team to translate and create marketing requirements into appropriate campaigns and designs. Assist with the development of other promotional activities to support sales and communication. Maintain all documentation and user manuals for future usage with the version concept to track the history of every update. Skills Required: Excellent creativity, innovation, and the ability to think outside the box to bring innovative ideas to images and video projects. Excellent editing skills, especially with designing, photo editing, video editing, and motion graphics software. Proficiency in 3D animation, modeling concepts, post-production techniques, and colour correction Proficient in Inkscape, GIMP Image Editor, Sketch, Blender, Shotcut, OpenShot, etc. Solid understanding of SEO and SEM. Excellent communication skills, both written and verbal, to effectively collaborate with cross-functional teams. Ability to work independently and also manage a digital marketing and media design team. Work on multiple projects simultaneously while adhering to tight deadlines and maintaining the highest level of quality and attention to detail. Stay up-to-date with industry trends, best practices, and emerging technologies to continually enhance and innovate our offerings

Employement Category:

Employement Type: Full time
Industry: Financial Services
Role Category: Allied Health Services
Functional Area: Not Applicable
Role/Responsibilies: Digital Marketing Manager

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Keyskills:   content writing media design digital marketing CMS proofreading graphic design video editing motion graphics 3D animation SEO SEM communication skills project management deadline management industry knowledge