Product Marketing Manager @ Idealcrew Technology

Job Description

The ideal candidate will be responsible for creating our relevant product marketing content. Your market research will help guide you when creating this content. You will collaborate with other internal teams and product marketing team members to develop our strategy for product launches and product positioning. In this pivotal role, you will develop and execute impactful marketing campaigns, manage media relations, cultivate valuable partnerships, and drive brand awareness. Responsibilities Research our market's consumer preferences then target and segment our customers effectively based on this research Collaborate with sales team to create marketing content that will enable the sales team Create product marketing content that clearly and effectively communicates our value proposition Oversee product launches, feature releases, and product positioning Marketing Communications: Design and implement comprehensive marketing campaigns across diverse channels (digital. social media, print, events). Craft compelling and consistent brand messaging through website content, press releases, blog posts, and more. Analyze campaign performance data and utilize insights to refine strategies for optimal results. Stay abreast of industry trends and best practices in marketing communications. Relationship Management: Proactively build and nurture relationships with key stakeholders, partners, influencers, and media representatives. Develop and execute strategies to expand brand reach and generate qualified leads, particularly through platforms like LinkedIn. Manage client inquiries and ensure consistent positive experiences. Represent the company at industry events and conferences. Vendor & Agency Coordination: Foster seamless collaboration with external agencies and vendors, ensuring project milestones are met effectively. Provide strategic guidance and feedback to optimize external partner contributions. Qualifications: Master's degree in Marketing, Communications, or a related field. Minimum 3 years of experience in marketing communications or a relevant field, demonstrated by a successful track record of campaign execution in FMCG Segment. Excellent written and verbal communication skills with a focus on clarity, conciseness, and persuasiveness. Proven ability to manage multiple projects simultaneously and prioritize effectively. Strong interpersonal and relationship-building skills. Experience with marketing automation tools and social media platforms preferred. Benefits: Competitive salary and benefits package with employees stock options Opportunity to work in a dynamic and fast-paced environment. Be part of a collaborative and supportive team. Career growth and development opportunities

Employement Category:

Employement Type: Full time
Industry: Others
Role Category: Marketing / Communication
Functional Area: Not Applicable
Role/Responsibilies: Product Marketing Manager

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Keyskills:   market research product marketing strategy development marketing campaigns media relations brand awareness marketing communications relationship management vendor coordination written communication verbal communication project management interpersonal skills marketing automation social media platforms