Lead Brand & Consumer Insight @ Keshav lacement

Job Description

: 1) Job Purpose Brand Management 4) Key Result Areas/Accountabilities: Key Result Areas/Accountabilities Supporting Actions Marketing Strategy Defining over marketing plan Devise innovative growth strategies Brand Management Analyze brand positioning and consumer insights Translate brand elements into plans and go-to-market strategies Communication Strategy & Execution Own the development and messaging of the brand narrative Lead creative development to drive business KPI Create, execute, and manage marketing programs and campaigns Consumer & Market Insight Monitor market trends, research consumer markets and competitors activities Understand consumer pain points and baheviour Analyze brand positioning and consumer insights Stay up-to-date with industry trends and best practices in marketing Consumer Experience Drive consumer. experience across the purchase journey to drive conversion and repeat business Architect & Interior Design Marketing Create, execute and manage programs to drive brand salience and sales from the Architect & Interior Decorator community Marketing Execution Implement marketing campaigns across various channels (e.g., digital, social media, email, print) and track campaign performance Other ATL and BTL execution Monitor and analyze marketing performance metrics to identify areas for improvement Qualifications: MBA Minimum Experience Level: 5-8 Years Report to: NA

Employement Category:

Employement Type: Full time
Industry: Retail
Role Category: MaintenanceTelecom Network Design / Management
Functional Area: Not Applicable
Role/Responsibilies: Lead Brand & Consumer Insight

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Keyskills:   Brand Management Marketing Strategy Communication Strategy Consumer Market Insight Consumer Experience Architect Interior Design Marketing Marketing Execution