Brand Manager (Nutraceuticals)
- USV
- 4 - 8 years
- Mumbai
- 8 months ago
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Job Description
Job Title : Brand Manager - Nutraceuticals
Company: USV Private Limited
Location: Mumbai, India
Reporting to: Head of Marketing
Role Purpose:
We are seeking a dynamic and entrepreneurial Brand Manager/Senior Brand Manager to build and grow our Nutraceuticals portfolio from the ground up. The ideal candidate will have a strong marketing foundation, hands-on experience in brand conceptualization or restaging, and expertise in new product introductions and digital media. This role is pivotal in driving 5X growth and establishing USV as a leader in the well-being space.
Key Responsibilities:
- Brand & Product Strategies: Assist in creating brand plans, collaborate with agencies for 360-degree campaigns, and drive digital/social media marketing.
- Execution & Promotions: Ensure seamless execution of marketing initiatives, including POS materials, demos, and trade activations.
- Media Planning: Develop media strategies aligned with brand objectives and optimize visibility across channels.
- New Product Development (NPD): Lead competition tracking, product differentiation, and packaging innovation within regulatory norms.
- Trade Marketing: Design frameworks for distributor engagement, pricing strategies, and on-ground activations.
- Marketing Research: Commission studies to understand consumer behavior, track brand health, and evaluate campaign success.
- Budget Management: Oversee A&SP spend, ensuring adherence to budgets and timely agency payments.
Qualifications & Experience:
- Education: MBA from a premium institute in India or abroad.
- Experience: 6+ years in Marketing, with at least 4 years in Marketing at leading consumer-facing organizations. Experience managing projects end-to-end is a must. Skills:
- Strategic thinking and entrepreneurial mindset.
- Expertise in digital/social media marketing and media planning.
- Strong project management, negotiation, and interpersonal skills.
- Integrity and a results-driven approach.
Job Classification
Industry: Pharmaceutical & Life SciencesFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Brand ManagementEmployement Type: Full timeContact Details:
Company: USVLocation(s): Mumbai
Keyskills: Brand Activation Brand Management Trade Marketing Brand Positioning Brand Strategy Brand Marketing Brand Development Brand Promotion Media Planning Brand Communication Consumer Marketing
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USV Pvt Ltd We are a leading health care company with the following areas of focus: Branded Generics, Active Pharmaceutical Ingredients (APIs & Formulation) and Bio-similars. Sixty-eight percent of our business is contributed by the India operations and the rest by export of APIs...
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