Adobe Target Specialist @ Acme Services

Job Description

Job Title: Adobe Target Specialist Job Summary We are seeking a highly skilled and experienced Adobe Target Specialist to join our team. The ideal candidate will be responsible for leveraging Adobe Target to drive optimization, personalization, and A/B testing strategies across various digital channels. The individual should possess a deep understanding of digital marketing, user experience, and web analytics to enhance our customer-facing platforms and deliver exceptional user experiences. Responsibilities Develop and execute optimization strategies using Adobe Target to improve conversion rates, engagement, and overall customer experience. Collaborate with cross-functional teams, including marketing, design, and development, to implement and test personalized campaigns and experiences. Utilize Adobe Target to create and manage A/B and multivariate tests, analyze results, and provide actionable insights to improve performance. Conduct thorough data analysis to identify. opportunities for personalization and optimization, utilizing Adobe Analytics or similar tools. Work closely with stakeholders to understand business objectives and translate them into effective targeting and segmentation strategies. Stay updated with industry trends, best practices, and advancements in Adobe Target to drive continuous improvements and innovation. Provide training and support to team members on Adobe Target functionalities and best practices. Requirements Bachelors degree in marketing, Computer Science, or related field; Master's degree preferred. 5+ years of experience working with Adobe Target or similar optimization and personalization platforms. Proficiency in Adobe Target, including setting up campaigns, creating personalized experiences, and analyzing test results. Strong analytical skills with the ability to interpret data, draw conclusions, and make actionable recommendations. Experience in web analytics tools such as Adobe Analytics, Google Analytics, or similar platforms. Excellent communication and collaboration skills to work effectively in a team environment. Certifications in Adobe Target or related Adobe Experience Cloud products are a plus. Knowledge of HTML, JavaScript, and CSS for implementation purposes is desirable. Preferred Qualities Proven track record of successful optimization and personalization initiatives with demonstrated improvements in key metrics. Ability to prioritize and manage multiple projects in a fast-paced environment. Detail-oriented with a passion for delivering exceptional user experiences. Benefits Competitive salary and benefits package Opportunities for professional development and growth Dynamic and collaborative work environment About NextRow Digital NextRow Digital is a digital transformation and technology consulting company. We offer a wide range of services including digital strategy, user experience design, technology implementation, and managed services to help organizations leverage technology to achieve their business goals. NextRow services are designed to help clients navigate the complex digital landscape and leverage technology to drive growth and competitiveness. Be a part of fast growing company to upend your career. Why Explore a Career at NextRow Digital We know that finding a meaningful and rewarding career can be a long journey. Our goal is to create a work environment that's satisfying, where you'll look forward to coming to every day

Employement Category:

Employement Type: Full time
Industry: Others
Role Category: IT Operations / EDP / MIS
Functional Area: Not Applicable
Role/Responsibilies: Adobe Target Specialist

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Keyskills:   digital marketing user experience web analytics data analysis segmentation HTML JavaScript CSS Adobe Target AB testing targeting