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Digital Marketing Specialist @ Embedded Controls

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 Digital Marketing Specialist

Job Description

    Job Title: Digital Marketing Executive

    Company Name: Embedded Control Systems
    Location: Chandigarh
    Job Type: Full-Time
    Experience Required: 4 to 6 Years
    Salary: Competitive Based on experience
    Industry: Urban Mobility / Smart Parking / Consumer Tech

    Job Description:

    PingME is a fast-growing smart mobility startup solving parking communication issues across urban India. A venture under Embedded Control Systems (with 25+ years of legacy), we offer QR-enabled smart stickers that allow people to connect with vehicle owners securely no phone number shared, just scan and notify.

    Were hiring a Digital Marketing Executive to lead our digital campaigns, build engagement, and scale our brand online.

    Key Responsibilities:

    • Develop and execute result-driven digital marketing strategies

    • Manage paid ad campaigns on Meta (Facebook/Instagram), Google, and YouTube

    • Plan and post engaging content reels, stories, carousels, banners, etc.

    • Coordinate with field and design teams for integrated on-ground + digital pushes

    • Create marketing campaign and analyse performance using Google Analytics, Meta Insights, and similar tools

    • Optimize SEO, keywords, meta tags for website and Amazon listings

    • Manage and grow brand presence across social and local search platforms

    Candidate Profile:

    • Minimum 4 years of hands-on experience in digital marketing roles

    • Excellent knowledge of Meta Business Suite, Google Ads, and SEO tools

    • Proficiency in Canva (must); Figma or Adobe Illustrator is a plus

    • Strong understanding of urban consumers and digital trends

    • Self-motivated, creative, and data-driven

    • Prior experience with a startup or mobility-related product is a plus

    Educational Qualifications:

    • Bachelors/Masters degree in Marketing, Mass Communication, or Digital Media

    • Google Digital Marketing certification or Meta Blueprint is a bonus

    Key Skills:

    • Digital Marketing

    • Performance Marketing

    • Google Ads & Analytics

    • Meta/Facebook Ads

    • Instagram Reels & Social Media Content

    • SEO / SEM

    • Canva / Creative Design

    • WhatsApp Marketing

    • CRM Tools

    • Video editing and shooting (must)

    What We Offer:

    • Opportunity to work with a fast-scaling civic-tech brand

    • Ownership of digital function from ground level

    • Cross-functional exposure (sales, product, branding)

    • Friendly and innovation-driven work culture

Employement Category:

Employement Type: Full time
Industry: Advertising / MR / PR / Events
Role Category: Market Research (MR)
Functional Area: Not Specified
Role/Responsibilies: Digital Marketing Specialist

Contact Details:

Company: Embedded Control
Location(s): Mohali, Chandigarh

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Keyskills:   digital marketing online marketing social media marketing paid media seo

 Fraud Alert to job seekers!

₹ 4 to 9 Yr

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