Digital Marketing Specialist @ Phillips Machine Tools

Job Description

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience). Years of Experience: 3-5 years of experience Responsibilities: - Develop and execute digital marketing strategies to achieve business objectives, including lead generation, customer acquisition, and brand visibility. - Plan and manage online advertising campaigns, including search engine marketing (SEM), display advertising, social media advertising, and remarketing. - Conduct keyword research, optimise website content, and manage search engine optimization (SEO) efforts to improve organic search rankings and drive website traffic. - Manage social media accounts and develop engaging content to build brand awareness, increase followers, and drive user engagement. - Monitor and analyse key performance indicators (KPIs) to evaluate campaign performance and identify areas for improvement. - Collaborate with the content team to develop compelling and relevant content for. digital marketing campaigns. - Utilise marketing automation tools and email marketing campaigns to nurture leads, drive conversions, and improve customer retention. - Stay up-to-date with the latest digital marketing trends, tools, and best practices to ensure the effectiveness of campaigns. - Collaborate with cross-functional teams, including design, development, and sales, to align digital marketing efforts with overall business goals. Requirements: - In-depth knowledge of digital marketing channels, including SEM, SEO, social media, email marketing, and display advertising. - Experience with digital marketing tools and platforms, such as Google Ads, Google Analytics, social media management tools, and marketing automation software. - Strong analytical skills and the ability to interpret data to drive insights and make data-driven decisions. - Excellent written and verbal communication skills. - Creative thinking and problem-solving abilities. - Strong attention to detail and organisational skills. - Ability to work independently and manage multiple projects simultaneously. - Passion for staying updated on the latest digital marketing trends and industry developments. NOTE: Immediate joiners are preferred. Job Type: Full-time Salary: Up to 300,000.00 per year Schedule: Day shift

Employement Category:

Employement Type: Full time
Industry: Others
Role Category: Marketing / Communication
Functional Area: Not Applicable
Role/Responsibilies: Digital Marketing Specialist

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Keyskills:   Marketing Digital Marketing Lead Generation Customer Acquisition Search Engine Marketing SEM Display Advertising Social Media Advertising Remarketing Keyword Research Search Engine Optimization SEO Social Media Management Content Development Marketing Automation Email Marketing Data Analysis Google Analytics Written Communication Verbal Communication Problem Solving Project Management Communications Brand Visibility Google Ads Creative Thinking Attention to Detail Organizational Skills Digital Marketing Trends