Lead Marketing & Branding @ Btw Visa Services

Job Description

About Smartbridge Educational Services Pvt Ltd: SmartBridge is an ed-tech company founded in 2015 by Amarendar Katakam, with a vision to build the next-generation talent pool. We have developed project-based experiential learning programs in partnership with industry to upskill students in emerging technologies. More than 8,00,000 students from 2500+ institutions have been engaged on our career readiness platform, SmartInternz. Job Summary: Lead of Marketing & Brand Communications will be responsible for developing and executing the company's marketing and brand strategy. The role will involve working closely with the Sales, Product, and Operations teams to ensure that all marketing and communication initiatives are aligned with the overall business goals. Roles and Responsibilities: Develop and execute the company's marketing and brand strategy to increase brand awareness, generate leads, and support sales efforts Manage and create content for the company's website, social. media channels, email campaigns, and other marketing collateral Create and manage marketing campaigns to promote our virtual internships and training programs Manage and maintain the company's brand identity and messaging Conduct market research and competitive analysis to inform marketing strategy and tactics Collaborate with the Sales team to develop sales collateral and support their efforts to close deals Work with the Product and Operations teams to understand our offerings and create marketing messaging that resonates with target audiences Manage external agencies and vendors as needed to execute marketing and communication initiatives Track and report on the effectiveness of marketing campaigns and initiatives Location: Hyderabad (Onsite) Qualifications: Master's or Bachelors degree in marketing, Communications, or related field Skills: 6-8 years of experience in marketing, with a focus on B2B and B2C marketing, brand building, and digital marketing preferably in education sector. Experience developing and executing marketing campaigns across multiple channels, including social media, email, and content marketing Knowledge of SEO and SMO best practices Ability to manage and prioritize multiple projects and deadlines. Strong analytical skills and experience with data-driven decision making Experience working with Sales, Product, and Operations teams Strong attention to detail and a high level of accuracy Experience managing external agencies and vendors

Employement Category:

Employement Type: Full time
Industry: Others
Role Category: Marketing / CommunicationField Sales Executive
Functional Area: Not Applicable
Role/Responsibilies: Lead Marketing & Branding

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Keyskills:   marketing brand strategy content creation market research competitive analysis digital marketing SEO SMO project management data analysis vendor management sales collateral marketing messaging