Brand Manager - FMCG/ Personal Care @ Elitebutlers

Job Description

We are hiring for a leading FMCG company in multiple segments and a well-known brand. Note : Kindly do not apply if you are not passed out from - Premier Institute (2016 - 20 batch) Job Purpose : - The position is responsible for the overall top-line and bottom-line target achievement in all geographies by focusing on the specific activities below. The product line involves any brand in our consumer care segment. Responsibility : - Develop and sharpen the brand code for the brand/category in consideration. - Develop and refine the brand architecture in view of the competition and market trends. - Develop a new product funnel for the brand and the manager is responsible for clearing the stage gates for the new products. - Responsible for building consumer insights for the brand. - Effectively connect with the advertising teams to create collaterals to communicate the brand proposition. - Develop Activations/BTL activities. - Effectively design media campaigns and work with. the agencies to develop them. - Liaise with the sales team for effective deployment of BTL activities and monitor the performance of schemes and trade activations

Employement Category:

Employement Type: Full time
Industry: Recruitment Services
Role Category: F&B ServiceExecutive Assistant (EA)
Functional Area: Not Applicable
Role/Responsibilies: Brand Manager - FMCG/ Personal Care

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Keyskills:   brand management product development consumer insights advertising market trends analysis BTL activities media campaigns sales team coordination