Influencer Marketing
- Matrimony com
- 1 - 3 years
- Chennai
- 7 months ago
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Job Description
Job Description:
Job Title: Executive
Role Ovrerview:
We are seeking an enthusiastic and creative Influencer Marketing Manager to join our team in Chennai. The ideal candidate will have 1-3 years of experience in influencer marketing, with a passion for social media and a knack for identifying the right influencers to elevate our brand presence. As an Influencer Marketing Manager, you will be responsible for discovering and collaborating with influencers, coordinating with social media and influencer agencies, and ensuring the successful execution of campaigns.
Key Responsibilities:
- Discovering and identifying the right influencers for brand collaborations.
- Liaising with social media and influencer agencies to facilitate partnerships.
- Briefing agencies on campaign objectives, target audience, and brand messaging.
- Ensuring the proper execution of influencer campaigns, including monitoring timelines and deliverables.
- Evaluating scripts and content to ensure alignment with brand guidelines and messaging.
- Tracking and analyzing campaign performance metrics to measure success and identify areas for improvement.
- Building and maintaining relationships with influencers and agencies to foster long-term partnerships.
Required Skills:
- Strong understanding of social media platforms and influencer marketing trends.
- Basic content writing skills to develop engaging briefs and evaluate content.
- Excellent negotiation and communication skills to collaborate effectively with influencers and agencies.
- Ability to multitask and prioritize tasks in a fast-paced environment.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
Qualifications:
- Bachelors degree in Marketing, Communications, or related field.
- 1-3 years of experience in influencer marketing or social media management.
- Proven track record of successful influencer collaborations and campaign execution.
- Proficiency in social media analytics tools and platforms.
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Location: Chennai
Job Classification
Industry: InternetFunctional Area / Department: Marketing & CommunicationRole Category: Market Research & InsightsRole: Market Research ExecutiveEmployement Type: Full timeContact Details:
Company: Matrimony comLocation(s): Chennai+ View Contact
Keyskills: Social media analytics Basic Media management Senior Executive Analytical Content writing Marketing communication Monitoring
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Matrimony com
Matrimony.com Ltd is India's first pure play Wed-Tech Company to get listed on BSE and NSE. Its flagship brand Bharat Matrimony is the largest and the Most Trusted Matrimony Brand (as per the Brand Trust Report 2014). Over 3600 associates serve close to 4 million members. The company provides both ...
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