Role Description
Mandatory Requirements:
Job Purpose
Conceptualize and execute the field marketing activities around the identified focus products with a view to increase adoption and depth of these products in the market
To build a healthy distributor network for the region which will drive growth month on month
To manage a large team of off roll employees to generate sales, develop the category and ensure customer satisfaction Support the sale of focused products by arranging shop meets, implementing schemes and ensuring timely settlement of schemes for stakeholders
Adopt criticalsub dealers from various distributors and develop them
To apply best practices of handling distributor network for the company Demand Generation
Work closely with the identified set of stakeholders like carpenters, masons to generate market for focus products
Overall Value target
Value target at product level
Sales performance of Distributors and super stockists for region assigned
Number of active sub dealers
Adopt criticalsub dealers from various distributors and develop them
To apply best practices of handling distributor network for the company
Demand Generation
Keyskills: b2c sales sales b2b sales adhesives adhesive sales
Asian Paints is India's largest paint company and ranks among the top 10 decorative coatings companies in the world with a turnover of Rs.25.6 billion .The company has a reputation in the corporate world for professionalism & fast track growth