Marketing Manager @ B Rajesh Kumar Hiring

Job Description

Tailwind is looking for a Marketing Manager who is able to manage multiple advertising work streams and is dynamic, enthusiastic and keen-eyed enough to go beyond the obvious, draw complex insights and provide actionables to the team and the client.

Primary Responsibilities
Effective planning, implementation and monitoring of the digital media campaigns in coordination with different stakeholders, with end-to-end ownership of the complete process
Developing marketing strategies and campaign ideas by understanding brand language, audience preferences and competitive landscape
Analysing data from ad campaigns and secondary sources to identify trends, insights and opportunities to optimize campaign performance
Building and ensuring compliance to systems to ensure smooth execution of digital media campaigns
Providing inputs and expertise to drive efficacy of marketing activities, starting from media planning to content development and finalizing ad targeting
Creating and. maintaining relationships with clients, advertising partners and publishers
Managing the team by recruiting, orienting, and training team members

Qualities we are looking for
Open-minded, curious, and a strong problem solver
Strong analytical skills and ability to leverage data to generate creative ideas and find opportunities for optimization
Strong written, communication and presentation skills
Ability to interact effectively with all levels of management and clients, and ensure smooth inter-teams coordination
Demonstrable success in managing marketing campaigns
Ability to conceptualise ad campaigns
Proficiency in Meta, Google ads manager etc. and analytics/marketing tools like Google Analytics, CleverTap, MoEngage, etc.
A self-starter mentality, a strong sense of ownership, and an appetite for learning

Educational Qualifications and Work Experience
Bachelors or masters degree in marketing or a related field from a leading Indian/International education institution
Relevant experience of 3+ years gained in either a full-service agency or product/growth/brand management focused roles in a consumer-facing organization
Credible record of operating at a team management level,

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