Desired Candidate Profile
Purpose of this position:
- To create & implement programatic campaigns for all business verticals of Medlife
- Reporting, dashboarding, performance review and optimization of all such campaigns
- Should be well-versed with fundamentals of online marketing, setting digital marketing campaigns from scratch in various mediums & channels
- Should be able to perform customer-target research, channel-audience research, keyword research, Ad copy writing, & landing page optimization
- Good analytical skills with an ability to drive meaningful actions from large data sets
- Candidate should be good in written and verbal English communication to be able to interact & coordinate with internal & external teams
- Good hands on MS Excel, Google analytics and similar tools that aid in analysis and reporting
Responsibilities :
- To research on DSP, DMP for Medlife & finding suitable tools, platforms, vendors for launching Medlife's Campaign in this channel
- To optimise this channel by testing various campaign ideas, reporting & dashboarding results for taking quicker decisions
- To scale up this channel at good ROI for business and making it top contributor in revenue for Medlife
Expected Outcomes:
- Increased Revenue from this channel.
- ROI is as per business requirement
- ROI from individual campaigns is tracked, maintained and improved
- Ensure repeat rate from this channel is as per business requirements
Education:
UG: Any Graduate - Any Specialization
PG: MBA/PGDM - Any Specialization
Contact Details:
Keyskills:
Digital Marketing
Keyword Research
Online Marketing
Google Analytics
Marketing Campaigns
Page
Marketing Management
Copy Writing
Project Management
Data Analysis