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Senior Data Analyst Tableau / Power BI @ Applied Data Finance

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 Senior Data Analyst Tableau / Power BI

Job Description

  • About The Role
  • We are looking for a talented and motivated Senior Data Analyst to join our Marketing and Product Analytics team
  • In this role, you will work closely with cross-functional teams to analyse data, build models, and generate insights that drive key decisions across our marketing and product functions
  • This is a fantastic opportunity to apply your analytical skills in a fast paced, data-driven environment with a strong culture of experimentation and impact.
  • Responsibilities
  • Extract, clean, and transform data to ensure quality and usability across analytics initiatives.
  • Build, validate, and deploy machine learning and statistical models to solve business problems.
  • Using your SQL, Python, R expertise to interrogate our data to solve key business problems.
  • Create clear, concise dashboards and reports to communicate findings to stakeholders.
  • Conduct deep-dive analyses to uncover insights on user behaviour, marketing performance, and product engagement.
  • Create clear, concise dashboards and reports to communicate findings to stakeholders.
  • Partner with product managers, marketers, and engineers to design experiments and evaluate their outcomes.
  • Experience in taking a business question or problem and turning it into an insight brief
  • Perform deep dives into campaign metrics to identify drivers of performance and recommend actionable strategies.
  • Stay updated on industry trends, best practices, and emerging technologies in Marketing analytics.
  • Proactively bringing new ideas to the table relating to business questions, analytics approaches, datasets and ways of working.
  • Shape our marketing approach actionable insights.
  • Required Skills
  • Proficient in Python and SQL (MySQL or Redshift experience preferred).
  • Experience with data visualization tools (e.g., Tableau, Power BI, or Plotly).
  • Solid understanding of machine learning, A/B testing, customer segmentation and statistical analysis.
  • Strong problem-solving skills and a structured business approach to working with complex datasets.
  • Excellent communication skills with the ability to present findings clearly o non-technical audiences.
  • Highly motivated and collaborative to excel in a fast-paced remote environment.
  • Proven work experience in working on business analytics and marketing insights.
  • Education And Background
  • EXP.-
  • 3-5 years of experience in an analytics/data science role
  • Prior experience in marketing/customer analytics required.
  • Prior experience working in a consumer-tech, credit/lending or fintech environment is a plus.
  • Experience in a business or marketing analytics product setting, leveraging data science to drive business outcomes.
  • Job Classification

    Industry: IT Services & Consulting
    Functional Area / Department: Data Science & Analytics
    Role Category: Business Intelligence & Analytics
    Role: Analytics Consultant
    Employement Type: Full time

    Contact Details:

    Company: Applied Data Finance
    Location(s): Kolkata

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    Keyskills:   Power BI Tableau customer segmentation python R data science machine learning sql

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