Product Marketing Manager (PMM)
- HCLTech
- 4 - 6 years
- Noida, Gurugram
- 7 months ago
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Job Description
Job Title: Product Marketing Manager
Location: Bangalore
Experience Level: Mid-Level (4-6 years)
Job Type: Full-Time
Role Purpose
At HCLSoftware, we are looking for a dynamic and strategic Product Marketing Manager (PMM) to join our team. You will play a critical role in the success of our software product by shaping go-to-market strategies, crafting powerful messaging, and driving adoption among enterprise customers. This is an individual contributor role that blends strategic thinking with execution excellence, ideal for someone with a strong background in enterprise software, B2B SaaS.
As a PMM at HCLSoftware, youll be the voice of the customer and the market, helping us stay ahead of trends and ensuring our products win in a competitive landscape.
Key Responsibilities
1. Go-to-Market Strategy
- Own and execute end-to-end GTM strategies for new product launches, feature rollouts, and growth campaigns.
- Define audience segments, buyer personas, and value propositions in collaboration with product and sales teams.
2. Messaging & Positioning
- Develop differentiated messaging frameworks tailored for key personas and verticals.
- Create compelling product narratives that clearly articulate customer value and business impact.
3. Campaign Development
- Drive integrated marketing campaigns across digital, offline, and partner channels.
- Collaborate with branding, demand generation, and field marketing teams to support pipeline growth and customer engagement.
4. Sales Enablement
- Equip the sales team with enablement tools: pitch decks, product sheets, competitive battlecards, use cases, objection handlers, and ROI calculators.
- Conduct training sessions to ensure message alignment and consistent product storytelling.
- Identify and nurture customer champions to create case studies, testimonials, and video stories.
- Collaborate with customer success and product teams to drive product adoption and satisfaction.
5. Market & Competitive Intelligence
- Conduct ongoing market research, customer interviews, and competitive analysis to inform product direction and GTM decisions.
- Be the internal expert on market trends, customer pain points, and industry benchmarks.
6. Cross-Functional Leadership
- Act as the bridge between product, sales, marketing, and customer success to ensure alignment on objectives and execution.
- Influence the product roadmap by relaying market feedback and customer insights to product management.
What Youll Bring
- 46 years of experience in product marketing, product strategy, or related functions in the enterprise software or SaaS space.
- Proven track record of leading successful product launches and GTM strategies.
- Deep understanding of B2B buyer journeys, complex sales cycles, and multi-stakeholder environments.
- Exceptional communication skills, both verbal and written.
- Analytical thinker who can use data to drive strategy, decisions, and insights.
- Ability to work independently in a fast-paced, agile environment while managing multiple priorities.
Preferred Qualifications
- Bachelors degree in Marketing, Business, Communications, or a related field (MBA is a plus).
- Experience or knowledge in the aftermarket domain is considered a strong plus.
- Experience working with global teams and navigating enterprise customer ecosystems.
- Familiarity with tools such as Salesforce, HubSpot/Marketo and Tableau is desirable.
Why Join HCLSoftware?
- Be part of a global technology powerhouse driving innovation in enterprise software.
- Collaborate with forward-thinking leaders and passionate colleagues.
- Enjoy a culture of ownership, creativity, and continuous learning.
- Influence the future of cutting-edge solutions that power thousands of enterprises.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Product MarketingEmployement Type: Full timeContact Details:
Company: HCLTechLocation(s): Noida, Gurugram
Keyskills: product marketing aftermarket domain product strategy marketing campaigns navigating enterprise customer ecosystems
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