Responsible for activation, retention, minimizing risk and maximizing revenue opportunities for growth of assigned client mix
Strategize & plan day to day production tasks (campaign set up, launch, tracking & optimization)
Cultivate and grow relationships with a regional client portfolio, including key decision makers, through opportunity identification, strategic client relationship management, and up-sell/cross-sell initiatives
Identifies trends in data to drive optimization strategies
Manages campaign calendar, performance & strategic business reviews and contractual discussions with clients
Primary point of contact for clients and internal teams on all aspects and channels of the Ad Cloud, and on the wider programmatic industry including competitive landscape and positioning
Understand, evangelize and apply Ad Cloud sales plays and use cases, especially related to Adobe Analytics and Adobe Audience Manager; Support integration efforts where applicable
Work with regional Account Director to develop efficient resource allocation plans
Accountable for meeting/exceeding client needs, issues management and resolution, and escalation
Able to independently drive medium to large projects/initiatives from inception through completion
Works with the Account/Campaign Managers, Trading Analysts, and other cross functional support to execute day to day production tasks (campaign set up, QA, launch, tracking & optimization), adhering to agreed upon SLAs
In some cases, responsible for end-to-end orchestration of unique third-party publisher and data executions
Interacts with clients and sales on a regular basis to provide updates on campaign performance and overall customer health
Orchestrate customer workplans, campaign calendars, trafficking assets and client approval process as needed
Job Classification
Industry: IT Services & Consulting Functional Area / Department: Sales & Business Development Role Category: Enterprise & B2B Sales Role: Key Account Manager Employement Type: Full time