Marketing Manager
- ti Steps
- 4 Positions
- Bengaluru
- 7 months ago
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Job Description
- Job Title: Marketing Manager
Job Type: Full-Time
Experience: 5-8 Years
Department: Marketing
Job Summary:
We are looking for a creative and strategic Marketing Manager to lead our marketing initiatives and drive brand awareness, customer engagement, and lead generation. The ideal candidate will have hands-on experience in both traditional and digital marketing, excellent project management skills, and a passion for crafting effective marketing campaigns that deliver results.
Key Responsibilities:
*Develop and implement comprehensive marketing strategies aligned with business goals
*Plan and execute multi-channel campaigns across digital, print, events, and social media
*Manage the company's brand identity and ensure consistent messaging across all platforms
*Lead content creation efforts including brochures, case studies, email campaigns, and website updates
*Oversee SEO, SEM, Google Ads, and paid social media campaigns
*Work closely with the sales team to generate quality leads and improve conversion rates
*Analyze marketing performance metrics and prepare monthly/quarterly reports
*Organize and participate in industry trade shows, product launches, and corporate events
*Collaborate with agencies, designers, and internal teams to deliver marketing assets
*Manage the marketing budget and allocate resources efficiently
Qualifications & Requirements:
*Bachelor's or master's degree in marketing, Business Administration, Communications, or related field
*58 years of proven experience in marketing, with at least 2 years in a managerial role
*Strong understanding of digital marketing tools and platforms (Google Analytics, AdWords, HubSpot, etc.)
*Experience in content marketing, branding, social media, and lead generation
*Excellent written and verbal communication skills
*Strong leadership, organizational, and project management abilities
*Ability to work under pressure and meet deadlines
*Creative mindset with a strategic approach to problem-solving
Preferred Experience:
*Marketing experience in B2B, Automation, SaaS, Consumer Goods
*Familiarity with CRM systems like Zoho, Salesforce, or HubSpot
*Knowledge of design tools like Canva, Adobe Creative Suite, or Figma
What We Offer:
*Competitive salary + performance incentives
*Health insurance and paid time off
*Opportunity to lead a dynamic marketing team
*Exposure to industry events and professional development
*Friendly and collaborative work environment
Employement Category:
Employement Type: Full timeIndustry: E-LearningRole Category: Product MarketingFunctional Area: Not SpecifiedRole/Responsibilies: Marketing ManagerContact Details:
Company: Ti StepsLocation(s): Bengaluru
Keyskills: analysis generation budget marketing salesforce hubspot advertising development content planning tools leadership collaboration execution analytics management roi crm strategy ads sales brand media lead team google social zoho
ti Steps
TI Steps (Tisteps Private Limited) is an EdTech and staffing company based in Chennai, India. The company, founded in 2012, has two main divisions: an EdTech arm that builds educational technology products, and a staffing division that provides talent acquisition services. The company was formerl...
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