LinkedIn Campaigns Specialist @ Dotsolved Systems

Job Summary:

We are seeking a highly skilled LinkedIn CampaignSpecialist with 5+ years of experience in planning, executing, andoptimizing LinkedIn advertising campaigns. The ideal candidate will have astrong background in LinkedIn Ads Manager, audience targeting, A/B testing, anddata-driven decision-making to drive lead generation and brand awareness.

Key Responsibilities:

• Develop and execute LinkedIn ad campaigns, including Sponsored Content, InMail, Text Ads, and Dynamic Ads.
• Manage and optimize LinkedIn ad accounts to improve performance and ROI.
• Conduct audience research and segmentation to create highly targeted campaigns.
• Monitor key performance metrics (CTR, CPC, CPA, conversion rates) and adjust strategies accordingly.
• A/B test ad creatives, messaging, and audience segments to enhance campaign effectiveness.
• Collaborate with content and design teams to develop high-performing ad creatives.
• Stay updated with LinkedIn advertising trends, tools, and best practices.
• Generate detailed reports and insights on campaign performance and suggest improvements.
• Coordinate with cross-functional teams to align LinkedIn campaigns with overall marketing strategies.

Required Skills & Qualifications:

• 5+ years of experience in LinkedIn campaign management and advertising.
• Proven track record of running successful LinkedIn Ads campaigns.
• Strong analytical skills with experience using LinkedIn Campaign Manager, Google Analytics, and other reporting tools.
• Excellent understanding of B2B marketing and LinkedIn's advertising ecosystem.
• Experience in budget management and optimizing ad spend for maximum ROI.
• Proficiency in A/B testing and performance analysis.
• Strong copywriting and creative skills for ad messaging.
• Ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualifications:

• Experience with marketing automation tools (e.g., HubSpot, Marketo, Pardot).
• Knowledge of retargeting and account-based marketing (ABM) strategies.
• Google Ads or Facebook Ads experience is a plus.