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LinkedIn Campaigns Specialist @ Dotsolved Systems

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 LinkedIn Campaigns Specialist

Job Description

About UsdotSolved, headquartered in Silicon Valley USA, is a leading global provider of business process automation, modern application engineering, and cloud infrastructure services. dotSolved focuses on enabling digital transformations for small, medium, and large enterprises, in the following industries (but not limited to)High technology, Energy, Manufacturing, Financial Services, Media & Entertainment, Communications, Retail, Healthcare, and Education. dotSolved drives digital transformations for enterprises by defining, automating, and optimizing complex business processes for the digital era and engineering modern, data & analytic driven, applications that deliver intended business value. With hundreds of successful implementations and experience in Big Data, ERP, and Supply Chain, dotSolved can guarantee the creation of measurable business value from project engagements leading to accelerated business growth and profitability for customers.
  • About The Role Job Summary:We are seeking a highly skilled LinkedIn CampaignSpecialist with 5+ years of experience in planning, executing, andoptimizing LinkedIn advertising campaigns. The ideal candidate will have astrong background in LinkedIn Ads Manager, audience targeting, A/B testing, anddata-driven decision-making to drive lead generation and brand awareness.Key Responsibilities:
  • Develop and execute LinkedIn ad campaigns, including Sponsored Content, InMail, Text Ads, and Dynamic Ads.
  • Manage and optimize LinkedIn ad accounts to improve performance and ROI.
  • Conduct audience research and segmentation to create highly targeted campaigns.
  • Monitor key performance metrics (CTR, CPC, CPA, conversion rates) and adjust strategies accordingly.
  • A/B test ad creatives, messaging, and audience segments to enhance campaign effectiveness.
  • Collaborate with content and design teams to develop high-performing ad creatives.
  • Stay updated with LinkedIn advertising trends, tools, and best practices.
  • Generate detailed reports and insights on campaign performance and suggest improvements.
  • Coordinate with cross-functional teams to align LinkedIn campaigns with overall marketing strategies.
    • Required Skills & Qualifications:
  • 5+ years of experience in LinkedIn campaign management and advertising.
  • Proven track record of running successful LinkedIn Ads campaigns.
  • Strong analytical skills with experience using LinkedIn Campaign Manager, Google Analytics, and other reporting tools.
  • Excellent understanding of B2B marketing and LinkedIn's advertising ecosystem.
  • Experience in budget management and optimizing ad spend for maximum ROI.
  • Proficiency in A/B testing and performance analysis.
  • Strong copywriting and creative skills for ad messaging.
  • Ability to work independently and collaboratively in a fast-paced environment.
    • Preferred Qualifications:
  • Experience with marketing automation tools (e.g., HubSpot, Marketo, Pardot).
  • Knowledge of retargeting and account-based marketing (ABM) strategies.
  • Google Ads or Facebook Ads experience is a plus.

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    • Job Classification

    Industry: IT Services & Consulting
    Functional Area / Department: Marketing & Communication
    Role Category: Corporate Communication
    Role: Analyst Relations
    Employement Type: Full time

    Contact Details:

    Company: Dotsolved Systems
    Location(s): Chennai

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    Keyskills:   linkedin ab testing b2b marketing copy writing performance analysis erp pardot supply chain advertising facebook ads google ads marketing automation campaign management campaigns marketo google analytics advertising campaigns big data hubspot

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