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HubSpot/Salesforce Campaigns Specialist @ Dotsolved Systems

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 HubSpot/Salesforce Campaigns Specialist

Job Description

About UsdotSolved, headquartered in Silicon Valley USA, is a leading global provider of business process automation, modern application engineering, and cloud infrastructure services. dotSolved focuses on enabling digital transformations for small, medium, and large enterprises, in the following industries (but not limited to)High technology, Energy, Manufacturing, Financial Services, Media & Entertainment, Communications, Retail, Healthcare, and Education. dotSolved drives digital transformations for enterprises by defining, automating, and optimizing complex business processes for the digital era and engineering modern, data & analytic driven, applications that deliver intended business value. With hundreds of successful implementations and experience in Big Data, ERP, and Supply Chain, dotSolved can guarantee the creation of measurable business value from project engagements leading to accelerated business growth and profitability for customers.
  • About The Role Job Summary:We are looking for a highly skilled HubSpot/SalesforceCampaigns Specialist with 6+ years of experience in marketing automation,CRM campaign management, and data-driven marketing strategies. The idealcandidate will be responsible for designing, executing, and optimizingmarketing campaigns using HubSpot and Salesforce to drive engagement,lead generation, and customer retention.Key Responsibilities:Campaign Strategy & Execution:
  • Plan, build, and execute multi-channel marketing campaigns (email, landing pages, automation workflows, social, and paid media) within HubSpot and Salesforce Marketing Cloud/Pardot.
  • Optimize lead nurturing workflows, segmentation, and personalization strategies to improve engagement and conversion rates.
  • Collaborate with sales, marketing, and product teams to ensure seamless campaign execution and alignment with business goals.
    • Marketing Automation & CRM Management:
  • Configure and maintain HubSpot and Salesforce automation tools, ensuring proper integration and data synchronization.
  • Develop and optimize lead scoring models and lifecycle management processes.
  • Implement A/B testing, segmentation, and dynamic content strategies to enhance campaign effectiveness.
    • Analytics & Reporting:
  • Track and analyze campaign performance metrics, providing insights and recommendations for improvement.
  • Create dashboards and reports in HubSpot and Salesforce to measure campaign effectiveness, ROI, and key KPIs.
  • Conduct data hygiene audits to ensure CRM data accuracy and compliance with GDPR, CCPA, and other regulations.
    • Process Improvement & Optimization:
  • Identify opportunities to improve automation workflows and campaign performance.
  • Stay updated with the latest HubSpot and Salesforce features, industry trends, and best practices.
  • Provide training and documentation for internal teams on marketing automation best practices.
    • Qualifications & Experience:
  • 6+ years of experience in marketing automation, CRM management, and digital marketing.
  • Expertise in HubSpot and Salesforce (Marketing Cloud, Pardot, or Sales Cloud). Certifications in HubSpot and Salesforce are a plus.
  • Strong knowledge of email marketing, lead nurturing, segmentation, and workflow automation.
  • Experience with A/B testing, reporting, and data analysis.
  • Familiarity with HTML/CSS for email templates and landing pages (preferred).
  • Understanding of GDPR, CCPA, and email compliance regulations.
  • Strong analytical skills and attention to detail.
  • Excellent communication and project management skills.
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    • Job Classification

    Industry: IT Services & Consulting
    Functional Area / Department: Marketing & Communication
    Role Category: Digital Marketing
    Role: Marketing Automation Specialist
    Employement Type: Full time

    Contact Details:

    Company: Dotsolved Systems
    Location(s): Chennai

    + View Contact

    Keyskills:   email marketing project management lead qualification salesforce hubspot digital marketing css pardot crm management marketing automation gdpr campaign management salesforce sales cloud marketing workflow automation segmentation html crm ccpa

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