Marketing Analyst
- LatentView
- 4 - 6 years
- Hyderabad
- 8 months ago
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Job Description
Role & responsibilities
Job Summary:
We are looking for a highly motivated and skilled Senior Analytics with strong
experience in Marketing Analysis domain to join our growing team with demonstrated
experience in handling large data sets and relational databases.
Job Responsibilities:
The Media Analytics Specialist will provide actionable insights. Drive data-driven strategies to improve marketing effectiveness and ROI while supporting the transition of analytics services. Identify opportunities for efficiency and cost reduction. Requires strong experience in the marketing media analytics space, technical skills, and communication for cross-functional collaboration to effectively collaborate with cross-functional teams.
Data Analysis & Insights:
- Collaborate to develop data-driven strategies and optimize marketing across channels.
- Analyze data to develop marketing models (e.g., MMM).
- Perform ad-hoc analyses to answer questions and provide campaign insights.
Reporting & Visualization:
- Develop reports and visualizations to communicate insights to stakeholders.
- Track KPIs for media campaigns to measure effectiveness.
- Ensure data accuracy and reliability in reports and dashboards.
- Data Governance & Quality:
- Ensure data quality and naming convention adherence, supporting the project.
- Implement and maintain data governance policies.
- Cross-Functional Collaboration:
- Partner with cross-functional teams in Europe and North America to align marketing strategies.
- Communicate complex insights to technical and non-technical audiences.
- Cost Optimization: Identify and implement data-driven strategies to improve efficiency and reduce costs.
Preferred candidate profile
Required Skills:
- 4 to 6 years in the Marketing Analytics domain
- Marketing Analytics (Media analytics), Develop marketing models (MMM ), SQL, Python, R, Tableau/Power BI
- digital platforms (e.g., Google Analytics), GCP, EU data privacy (GDPR)
- Data manipulation and analysis
- Experience with GCP, SQL, and other relational databases
- Strong understanding of marketing principles and practices
- Strong problem-solving and analytical skills
- Experience with data visualization tools such as Power BI, Qlik Sense, or Looker
- Vendor management skills, Transition management skills
- Strong collaboration and communication skills
We are an equal opportunity employer and value diversity at our company. We do
not discriminate based on race, religion, colour, national origin, sex, gender,
gender expression, sexual orientation, age, marital status, veteran status, or
disability status.
Job Classification
Industry: Analytics / KPO / ResearchFunctional Area / Department: Data Science & AnalyticsRole Category: Business Intelligence & AnalyticsRole: Analytics ConsultantEmployement Type: Full timeContact Details:
Company: LatentViewLocation(s): Hyderabad
Keyskills: Media Analytics Market Mix Modelling Marketing Mix Python R Power Bi Tableau MMM
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