VP - Marketing | Ecommerce enabler for D2C @ Unnati

Job Description

Headquartered in Georgia, Atlanta, our client is the worlds fastest growing AI powered cross border ecommerce enablement platform that offers end-to-end Ecommerce solutions for D2C brands globally.

It has helped scale multiple Fortune 500 companies in ecommerce marketplaces across 5 continents. Some of its notable clients include Dabur, Cipla, Himalaya, Unilever, among others. Founded in 2018 by a Harvard Business School alumni it has raised around $20M in funding till date and is on track to hit a GMV of $500mn.

As the Head of Marketing, you will play a pivotal role in shaping the company's marketing strategy. Your primary focus will be on driving demand generation initiatives, with a particular emphasis on account-based marketing (ABM) strategies, which will account for 60% of your responsibilities. Simultaneously, you will contribute to brand building efforts, which will carry a 40% weightage.

What you will do:

Demand Generation with Account-Based Marketing (60%):
Developing and executing demand generation strategies, with a strong emphasis on account- based marketing (ABM), to meet lead generation goals aligned with business objectives.
Identifying and targeting key accounts through personalized marketing campaigns and content targeting decision makers, blockers and influencers in the identified accounts.
Collaborating closely with the sales team to ensure marketing and sales objectives are aligned within ABM efforts.
Monitoring and reporting on the number of leads generated through ABM channels and assessing their quality.
Continuously optimizing ABM campaigns to improve conversion rates and engagement with target accounts
Creating and implementing campaigns to engage and nurture leads from target accounts throughout the sales funnel.
Analyzing and assessing the effectiveness of demand generation, particularly ABM efforts, making data-driven adjustments as necessary.
Brand Building (40%):
Leading brand building strategies to enhance our online reputation and visibility.
Implementing a reputation monitoring strategy to track mentions, reviews, and sentiment across all platforms.
Responding to negative feedback or issues within X hours to mitigate potential damage.
Developing a monthly reputation report highlighting positive trends and areas for improvement.
Collaborating with the marketing team to ensure consistent brand messaging in all marketing materials.
Measuring and reporting on the success of brand building initiatives, tracking key performance metrics.
Additional Responsibilities:
Content Strategy and Production Webinars and Virtual Events Industry Reports and Whitepapers Awards and Recognition Speaking Opportunities.
Social Media Engagement Metrics and Analytics
Cross-Functional Collaboration

What you need to have:

Bachelor's degree in marketing, business, or a related field. An MBA or advanced degree is a plus.
A minimum of 10 years of experience in marketing leadership roles, with a strong emphasis on demand generation and account-based marketing.
A proven track record of creating and executing successful marketing strategies,particularly in lead generation and ABM.
Exceptional analytical skills and proficiency in marketing analytics tools.
Outstanding communication, leadership, and collaboration skills.

Employement Category:

+ View Contact

Keyskills:   marketing marketing strategy lead generation