Email Marketing Specialist
- Mtap Technologies
- 2 - 5 years
- Noida, Gurugram
- 2 years ago
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Job Description
- Generate effective leads acquire databases through extensive web research and mass communication such as Email and Social media and is able to identify suitable clients
- Perform day-to-day Email marketing activities including, but not only limited to, messaging, email campaign design, editing, testing, and deployment of one-time, recurring triggered and dynamic content-driven campaigns
- Perform competitive analysis and make plan for new strategies
- Strategise and design email marketing campaigns. This includes (but is not limited to) developing copy and subject lines, designing email templates, building email lists, and more
- Manage a report on email marketing campaigns and results and use the results to determine effective ROI, make suggestions for improvements, and establish best practices to be followed
- Upgrade the email templates using suitable graphics, personalization and advanced features for better user experience
- Create an email databases of lead generation for proper record
- Staying up-to-date with the latest market trends and tools in the digital marketing space and able to identify the potential leads
Requirements:
- Highly creative and motivated individual with experience in identifying target audiences
- Must be capable to generate leads through Social Media platform like LinkedIn and Email Marketing
- Excellent written and verbal communication skills
- Knowledge of various Social media marketing tools
- Staying up-to-date with the latest trends and tools in the digital marketing space
- Knowledge of SMO, qualitative data digging from internet research
- Good Knowledge of the tools used in Email marketing such as Hubspot
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & Communication
Role Category: Advertising & Creative
Role: Copywriter
Employement Type: Full time
Contact Details:
Company: Mtap TechnologiesLocation(s): Noida, Gurugram
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Keyskills: Graphics Social media marketing Lead generation SMO Email marketing Competitive analysis Internet research Marketing campaigns Digital marketing Recruitment
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