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Serve as the Subject Matter Expert for Salesforce data excellence practice
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Recognized as a valuable and trusted advisor by our customers and other members of Salesforce community and continue to build a reputation for excellence in professional services
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Lead development of multi-year Data platform capabilities roadmaps for internal business units like Marketing, Sales, Services, and Finance.
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Facilitate enterprise information data strategy development, opportunity identification, business cases, technology adoption opportunities, operating model development, and innovation opportunities.
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Maximize value derived from data analytics by leveraging data assets through data exploitation, envisioning data-enabled strategies as well as enabling business outcomes through analytics, data analytics governance, and enterprise information policy.
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Translating business requirements into technical specifications, including data streams, integrations, transformations, databases, and data warehouses
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Defining the data architecture framework, standards and principles, including modeling, metadata, security, reference data such as product codes and client categories, and master data such as clients, vendors, materials, and employees
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Defining data flows, i.e., which parts of the organization generate data, which require data to function, how data flows are managed, and how data changes in transition
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Design and implement effective data solutions and models to store and retrieve data from different data sources
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Prepare accurate dataset, architecture, and identity mapping design for execution and management purposes.
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Examine and identify data structural necessities by evaluating client operations, applications, and programming.
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Research and properly evaluate new sources of information and new technologies to determine possible solutions and limitations in reliability or usability
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Assess data implementation procedures to ensure they comply with internal and external regulations.
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Lead or participate in the architecture governance, compliance, and security activities (architectural reviews, technology sourcing) to ensure technology solutions are consistent with the target state architecture.
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Partner with stakeholders early in the project lifecycle to identify business, information, technical, and security architecture issues and act as a strategic consultant throughout the technology lifecycle.
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Oversee the migration of data from legacy systems to new solutions.
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BA/BS degree or foreign equivalent
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Overall 10+ years of experience in Marketing data Data management space.
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Minimum 1 year of hands-on full lifecycle CDP implementation experience on platforms like Salesforce CDP(formerly 360 Audiences), Tealium AudienceStream, Adobe AEP, Segment, Arm Treasure Data, BlueShift, SessionM, RedPoint, etc.
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5+ years of experience with data management, data transformation, ETL, preferably using cloud-based tools/infrastructure
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Experience with Data architecture (ideally with marketing data) using batch and/or real-time ingestion
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Relevant Salesforce experience in Sales Service Cloud as well as Marketing Cloud, related certifications is a plus (Marketing Cloud Consultant, Administrator, Advanced Administrator, Service Cloud Consultant, Sales Cloud Consultant, etc.)
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Experience with Technologies and Processes for Marketing, Personalization, and Data Orchestration.
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Experience with master data management (MDM), data governance, data security, data quality and related tools desired.
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Demonstrate deep data integration and/or migration experience with Salesforce.com and other cloud-enabled tools
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Demonstrate expertise in complex SQL statements and RDBMS systems such as Oracle, Microsoft SQL Server, PostGres
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Demonstrate experience with complex coding through ETL tools such as Informatica, SSIS, Pentaho, and Talend
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Knowledge of Data Governance and Data Privacy concepts and regulations a plus