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Field Marketing Manager @ F5

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 Field Marketing Manager

Job Description

Role Overview:The Field Marketing Manager is responsible for driving demand and awareness programs in the Region. All programs should align with targeted campaigns that contribute to pipeline growth, deal acceleration and awareness. This will include the ability to incorporate multi-touch, multi-dimensional programs including both inbound and outbound tactics; manage vendor contracts and relationships; operate as the interface between Marketing and Sales; and liaise with the central demand functions within the theatre (campaign managers, digital marketing managers, solutions managers and operations managers).Sounds interesting? Read On!What Youll DoDemand Generation
  • Increase demand for F5 solutions by executing campaigns directly in the India field (via Digital or physical channels) .
  • Develop and implement pipeline acceleration programs to ensure movement throughout the Demand Waterfall.
  • Diligence over meeting regional marketing MBOs, KPIs and ability to track linearity based on funnel management and flow
  • Proactively work with sales on lead management and ensure that expectations are managed in terms of lead follow up and drive continuous process discipline
    • Field Marketing Events
  • Research, select, design and manage key local events to be included as tactics in the broader campaign plan and ensure there is a cohesive pre-event and post-event strategy to increase engagement and response rates
  • Ensure leads from event execution are visible and sales is accountable for follow up to ensure ROI
  • Forecast, measure and analyze reports on impact of field events to learn, improve and justify investment
  • Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs
    • Data Analytics
  • Drive continuous analysis of data trends/quality and derive actionable insights for campaigns and field initiatives
  • Ensure discipline of post initiative analysis to extract continuous learnings
  • Report on marketing operations performance, lead management and program ROI metrics
    • Administration & Support
  • Deliver regular weekly, monthly and quarterly reports of lead flow to theatre marketing team
  • Work with regional/theatre marketing on lead management process, marketing interlock process and best practice syndication
  • Formulate and lead Telemarketing/Tele-prospecting framework, working with the sales team, as appropriate
  • Responsible for upholding F5s Business Code of Ethics and for promptly reporting violations of the Code or other company policies
    • What Youll Bring
  • Bachelors degree in business, Marketing, Communications or equivalent level of experience
  • 10 - 15 Years of Marketing experience (B2B SaaS background preferred)
  • Excellent written and oral communication skills
  • Must be experienced in functions such asCampaign and Events, Customer References, Social Media
  • Creative and analytical, eye for details, challenging assumptions and following Metric, data-driven mindset.
  • Motivated and enthusiastic about working in complex and challenging environments of a rapidly evolving industry.
  • Open & growth-oriented mindset
  • Willingness to work independently
    • What Youll Get:
  • Hybrid working mode
  • Career growth and development opportunities
  • Recognitions and Rewards
  • Employee Assistance Program
  • Competitive pay, , and cool perks
  • Dynamic Interest Groups

    • Job Classification

    Industry: Hardware & Networking
    Functional Area / Department: Marketing & Communication
    Role Category: Marketing
    Role: Marketing Manager
    Employement Type: Full time

    Contact Details:

    Company: F5
    Location(s): Bengaluru

    + View Contact

    Keyskills:   Field Marketing operations performance Data Analytics Demand Generation Field Marketing Events lead management

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