Senior Manager Digital Marketing
- Zivanta Analytics
- 3 - 6 years
- Kolkata
- 7 years ago
- Email to a friend
- Report this job
Job Description
Date: March 17, 2018 Digital Marketing Jobs in Kolkata | Digital Marketing Vacancy Kolkata Senior Manager Digital Marketing Key responsibility areas: We are looking for a Digital Marketing Manager with end-to-end ownership of all digital marketing activities. Having strong analytical skills and focus on ROI maximization.Data driven individual with 3 to 6-years relevant experience
Devise digital marketing strategies and initiate campaigns to drive traffic to the website and generate inbound leads
Design, build and maintain social media presence of the client
Develop content that is insightful, useful, relevant and engaging for users
Ability to build a content strategy for the website keeping in mind audience trends, latest happenings
To create, curate, and publish SEO optimized content and metadata for all digital platforms.
Prioritize site defects and collaborate with development agency to correct them in a timely manner
Liaise with web development & content writer regarding the day-to-day management of the website.
Liaise with internal resources
Create a roadmap of on-site changes that boost SEO on a continual basis and develop the specifications to convey it to the technical team.
Manage and optimize spend across various online media channels
Manage digital marketing plans and implementation across search, social, video, email marketing, affiliates and other digital channels
Deliver paid digital media marketing SEM, SMM, SEO, Affiliates, etc
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Expertise in online reputation management and familiarity with at least one reputation management tool would be an advantage
Experience of digital marketing in the healthcare domain would be a definite plus Be a team player and should have the confidence of interacting with the top management of corporate clients.
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Online/ Digital Marketing
File size should be maximum of 2MB and type should be doc or pdf. Thank you Zivanta Analytics, for the great support you extended in preparing the documentation and constant information support for the Vardah cyclone in Tamilnadu.
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Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & Communication
Role Category: Marketing
Role: Marketing Manager
Employement Type: Full time
Contact Details:
Company: Zivanta AnalyticsLocation(s): Kolkata
Keyskills: Digital media Media marketing Email marketing Social media Healthcare SEM SEO Digital marketing Media planning Analytics
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Zivanta Analytics
Zivanta Analytics Zivanta Analytics was incepted in 2009 in Charlotte , North Carolina , which continues to serve as its head office. In 2010 , Zivanta Analytics was registered as the first trademark brand of Jivanta Wealth Science Institute , LLC , Zivantas parent company. Zivanta Analytic...
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