Assistant Manager - Performance Marketing
- Jiva Ayurveda
- 3 - 5 years
- Faridabad
- 9 months ago
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Job Description
Role & responsibilities
- Develop, execute, and optimize performance marketing campaigns across digital channels such as Google Ads, Facebook Ads, display advertising, and other paid media platforms.
- Conduct in-depth keyword research, audience targeting, and competitive analysis to inform campaign strategies.
- Create compelling ad copy, visuals, and landing pages to maximize engagement, click-through rates, and conversions.
- Monitor campaign performance metrics, including click-through rate (CTR), conversion rate, return on ad spend (ROAS), and other key performance indicators (KPIs).
- Utilize A/B testing and experimentation methodologies to optimize campaign elements, including ad creative, targeting, and bidding strategies.
- Analyze campaign data and provide actionable insights and recommendations for improving campaign performance and achieving business goals.
- Stay updated on industry trends and best practices in performance marketing to continually refine strategies and tactics.
- Collaborate cross-functionally with other marketing teams, including creative, content, and analytics, to align performance marketing efforts with overall marketing objectives.
- Knowledge of (GA4) , Google Tag Manager (GTM) and Google Ads Editor to capture user interactions, conversions, and other key metrics.
Preferred candidate profile
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- 3 to 5 years of experience in performance marketing, with a focus on managing digital advertising campaigns and driving measurable results.
- Proficiency in digital advertising platforms such as Google Ads, Facebook Ads, and display advertising networks.
- Strong analytical skills with the ability to interpret data, identify trends, and derive actionable insights to optimize campaign performance.
- Experience with A/B testing methodologies and optimization techniques.
- Excellent communication and collaboration skills with the ability to work effectively in a team environment.
- Google Ads and Facebook Blueprint certifications are a plus
Job Classification
Industry: Medical Services / HospitalFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing - OtherEmployement Type: Full timeContact Details:
Company: Jiva AyurvedaLocation(s): Faridabad+ View Contact
Keyskills: Google Ads Facebook Ads Performance Marketing Ctr Growth Marketing click through rate
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₹ 4-6 Lacs P.A
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Jiva Ayurveda
Jiva Group is a pioneer in the field of Education & Ayurveda, especially using technology to bring affordable, accessible and authentic healthcare to the doorsteps of people. With a presence in 17+ states in India & affiliations with 50+ countries, Jiva works across multiple busi...
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