Digital Marketing & Branding Executive
- Coditude Formerly
- 1 - 3 years
- Pune
- 27 days ago
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Job Description
We are looking for a creative, organized, and proactive Digital Marketing & Branding Executive to lead our online presence across Instagram, LinkedIn, SEO, and website content. This role combines strategy, content creation, basic design coordination, and analytics reporting to support both marketing and internal branding initiatives.
Key Responsibilities: Social Media: - Plan and manage monthly content calendars for Instagram and LinkedIn.
- Write engaging captions and source creative content ideas.
- Coordinate with designers for post creatives and reels.
- Interact with followers and relevant groups to boost engagement.
- Track platform performance and prepare weekly reports.
- Write and manage metadata for blogs, articles, and web pages.
- Conduct keyword research, interlink pages, and track SEO performance.
- Format content for publishing and update website copy as needed.
- Research competitors and suggest content improvements.
- Brief designers and assist with visual content creation for posts, articles, and PPTs.
- Edit basic reels and create visual assets for campaigns and events.
- Support design for newsletters and internal branding tasks.
- Manage and send monthly newsletters.
- Collaborate cross-functionally for content gathering.
- Prepare consolidated performance reports (LinkedIn, Website).
- Contribute to company-wide initiatives (e.g., Women s Day campaigns).
- Bachelors in Marketing, Mass Communication, Digital Media, or related field.
- 1-3 years of hands-on experience in digital marketing/social media.
- Strong writing, content creation, and communication skills.
- Familiarity with Canva, Google Analytics, LinkedIn, Instagram, and CMS platforms.
- Creative, resourceful, detail-oriented, and deadline-driven.
- Knowledge of Mailchimp or Zoho Campaigns.
- Basic video editing tools (VN, In Shot, etc.).
- Experience in IT industry or B2B marketing is a plus.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & Communication
Role Category: Digital Marketing
Role: Social Media Marketing
Employement Type: Full time
Contact Details:
Company: Coditude FormerlyLocation(s): Pune
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Keyskills: Digital media Brand Executive metadata Publishing Google Analytics Social media CMS Video editing SEO Digital marketing
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