Data Science Architect (Standard)
- Infogain
- 12 - 14 years
- Noida, Gurugram
- 8 months ago
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Job Description
- Track, analyze, and report on the effectiveness of digital marketing channels, including paid search, social media, email, and display advertising.
- Develop dashboards and reports to monitor key performance metrics (CTR, conversion rates, ROI, engagement, etc.).
- Provide insights on customer journeys, attribution modeling, and digital campaign optimization.
- Collaborate with marketing teams to improve targeting, personalization, and customer experience strategies.
- Work with the team to develop and implement frameworks to measure the effectiveness of marketing campaigns across multiple channels, Consumer Health care insights etc
- Analyse customer behaviour, campaign performance, and market trends to inform strategic decisions.
- Work with the team to develop and execute pricing models to maximize revenue and profitability.
- Conduct elasticity and sensitivity analysis to understand the impact of pricing changes.
- Collaborate with finance and product teams to implement dynamic pricing strategies.
- Assess the performance of various media channels (digital, TV, radio, print, etc.) using advanced statistical models.
- Optimize media spend allocation to maximize reach and effectiveness.
- Work with marketing teams to adjust strategies based on performance insights.
- Partner with senior leadership to deliver actionable insights and recommendations.
- Develop and present detailed business reports and dashboards.
- Lead a team of analysts and foster a data-driven culture within the organization.
- 12-14 Years
- Primary Skill: Data Science
- Sub Skill(s): Data Science
- Additional Skill(s): Data Modeling, BI & Visualization Development, Data Science, Business Analysis (Software), Analytics Development, Digital Marketing Analytics, Digital Campaign Operations and Publishing
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Data Science & AnalyticsRole Category: Data Science & Machine LearningRole: Data Science & Machine Learning - OtherEmployement Type: Full timeContact Details:
Company: InfogainLocation(s): Noida, Gurugram
Keyskills: Display advertising Marketing analytics Publishing data science Business reporting Business analysis Data modeling Social media Marketing campaigns Digital marketing
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Blue Star Infotech Ltd, now part of Infogain, delivers IT services and digital transformation solutions across industries. The company emphasizes innovation, client value, and excellence through high-impact projects and human-centered design. With a global presence and over 6,000 employees, it foste...
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