Data Science Architect (Standard)
- Infogain
- 12 - 14 years
- Noida, Gurugram
- 11 months ago
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Job Description
- Track, analyze, and report on the effectiveness of digital marketing channels, including paid search, social media, email, and display advertising.
- Develop dashboards and reports to monitor key performance metrics (CTR, conversion rates, ROI, engagement, etc.).
- Provide insights on customer journeys, attribution modeling, and digital campaign optimization.
- Collaborate with marketing teams to improve targeting, personalization, and customer experience strategies.
- Work with the team to develop and implement frameworks to measure the effectiveness of marketing campaigns across multiple channels, Consumer Health care insights etc
- Analyse customer behaviour, campaign performance, and market trends to inform strategic decisions.
- Work with the team to develop and execute pricing models to maximize revenue and profitability.
- Conduct elasticity and sensitivity analysis to understand the impact of pricing changes.
- Collaborate with finance and product teams to implement dynamic pricing strategies.
- Assess the performance of various media channels (digital, TV, radio, print, etc.) using advanced statistical models.
- Optimize media spend allocation to maximize reach and effectiveness.
- Work with marketing teams to adjust strategies based on performance insights.
- Partner with senior leadership to deliver actionable insights and recommendations.
- Develop and present detailed business reports and dashboards.
- Lead a team of analysts and foster a data-driven culture within the organization.
- 12-14 Years
- Primary Skill: Data Science
- Sub Skill(s): Data Science
- Additional Skill(s): Data Modeling, BI & Visualization Development, Data Science, Business Analysis (Software), Analytics Development, Digital Marketing Analytics, Digital Campaign Operations and Publishing
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Data Science & AnalyticsRole Category: Data Science & Machine LearningRole: Data Science & Machine Learning - OtherEmployement Type: Full timeContact Details:
Company: InfogainLocation(s): Noida, Gurugram
Keyskills: Display advertising Marketing analytics Publishing data science Business reporting Business analysis Data modeling Social media Marketing campaigns Digital marketing
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Infogain
Infogain is a Silicon Valley headquartered company with software platform engineering and deep domain expertise in the travel, retail, insurance and high technology industries. We accelerate the delivery of digital customer engagement systems using digital technologies such as cloud, mic...
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