Retention Marketing- Assistant Manager @ Roche International

Job Description

Adventum Student Living Pvt Ltd. (Holding company of UniAcco|Unicreds|Unischolarz) About the Company Adventum Student Living intends to build a cutting-edge, technology based platform to provide end-to-end solutions for students & aims to fulfil their study abroad dreams. Since the inception of the company; we have gathered a staggering 4.5 rating on Glassdoor and raised a funding of USD 5 Million in March, 2022. We started this journey back in 2019 with UniAcco; through which we aspire to ignite a global prop-tech revolution by bringing together students and property managers from all over the world on a single, cross-border platform. Since our inception; we have achieved following milestones: 6M Active Users 250 Employees 100K Students Assisted Soon after we understood the student challenges a little more & launched UniCreds; an education loan platform. By partnering with the top lenders globally, we aim to assist students in acquiring the most competitive education loans. at attractive interest rates. Following are our milestones till date: 1.5M Active Users 50 Loan Experts USD 125+ Mn Loans Disbursed In Oct 2021, we completed our ecosystem with the launch of UniScholarz; an end-to-end personalised counselling platform for students. We are an integrated platform that addresses student needs right from the start of their journey till the end. In the past year; here are some of the milestones that we have achieved: 1M Active Users 100 Trusted Counsellors 400+ Students Placed Responsibilities: Plan and execute retention marketing campaigns across various channels, including email, SMS, push notifications, and social media, to engage and retain customers. Conduct data analysis to identify customer segments, behaviour patterns, and opportunities for retention improvement. Collaborate with cross-functional teams, including product, customer support, and data analytics, to develop and implement retention initiatives. Design and develop customer loyalty programs to incentivize and reward loyal customers. Continuously research and stay up-to-date with industry trends and best practices in retention marketing. Knowledge of marketing automation tools, such as MoEngage, webengage, Salesforce, Hubspot, Oracale Requirements: Experience: 2 years Bachelor's/Master's degree in Marketing, Business Administration, or a related field. 1 years of experience in retention marketing. Strong analytical skills and proficiency in data analysis tools, such as Excel or Google Sheets. Experience in planning and executing email marketing campaigns. Excellent communication skills and ability to work collaboratively with cross-functional teams. Ability to multitask, prioritize, and manage time effectively. Experience with customer segmentation and targeting Location- Mumbai

Employement Category:

Employement Type: Full time
Industry: Real Estate
Role Category: Product MarketingMarketing / Communication
Functional Area: Not Applicable
Role/Responsibilies: Retention Marketing- Assistant Manager

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Keyskills:   data analysis customer segmentation email marketing communication skills retention marketing