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Digital Marketing Associate @ ProProfs

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 Digital Marketing Associate

Job Description


Job Description:

  • Develop and execute comprehensive digital marketing strategies across all digital channels (SEO/SEM, social media, email, display advertising, etc.).
  • Build and maintain a targeted ABM lead list to create a look-a-like audience for outbound campaigns
  • Manage media budgets and track transactions meticulously, ensuring optimal ROI.
  • Design, build, and optimize paid campaigns, continuously improving performance.
  • Monitor, analyze, and report on the performance of all digital marketing campaigns, assessing them against goals (ROI and KPIs).
  • Identify trends, insights, and opportunities for growth, and develop creative strategies to capitalize on them.
  • Utilize strong analytical skills to evaluate the end-to-end customer experience across multiple channels and touchpoints.
  • Collaborate with internal team and vendor partners to maximize campaign effectiveness.

Requirements:

  • Proven working experience (3-5 years) in digital marketing.
  • Demonstrable experience managing SEO/SEM, marketing databases, email marketing, social media, and/or display advertising campaigns.
  • Knowledge of tools like Apollo, Instantly, etc., is a plus.
  • Excellent analytical skills and a data-driven approach to decision-making.
  • Proficiency in reporting, analysis, and ongoing optimization of all marketing channels.
  • Experience with media budgeting and transaction tracking.
  • Creative mindset with the ability to identify target audiences and develop engaging campaigns.
  • Experience with A/B and multivariate testing.
  • Excellent communication and collaboration skills.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.

Job Classification

Industry: Software Product
Functional Area / Department: Marketing & Communication
Role Category: Digital Marketing
Role: Digital Marketing - Other
Employement Type: Full time

Contact Details:

Company: ProProfs
Location(s): Noida, Gurugram

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Keyskills:   Digital Marketing Marketing Database Advertising Campaigns Digital Campaigns Marketing Campaigns SEM Email Marketing SEO

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ProProfs

We operate two leading websites: ProProfs.com & Marriage.comProProfs.com is a leader in online education providing tools for training & assessment.Marriage.com is a website focused on marriage and relationships and we are working to make it the world's leading relationship ad...