Digital Marketing Associate
- ProProfs
- 6 - 10 years
- Noida, Gurugram
- 8 months ago
- Email to a friend
- Report this job
Job Description
Job Description:
- Develop and execute comprehensive digital marketing strategies across all digital channels (SEO/SEM, social media, email, display advertising, etc.).
- Build and maintain a targeted ABM lead list to create a look-a-like audience for outbound campaigns
- Manage media budgets and track transactions meticulously, ensuring optimal ROI.
- Design, build, and optimize paid campaigns, continuously improving performance.
- Monitor, analyze, and report on the performance of all digital marketing campaigns, assessing them against goals (ROI and KPIs).
- Identify trends, insights, and opportunities for growth, and develop creative strategies to capitalize on them.
- Utilize strong analytical skills to evaluate the end-to-end customer experience across multiple channels and touchpoints.
- Collaborate with internal team and vendor partners to maximize campaign effectiveness.
Requirements:
- Proven working experience (3-5 years) in digital marketing.
- Demonstrable experience managing SEO/SEM, marketing databases, email marketing, social media, and/or display advertising campaigns.
- Knowledge of tools like Apollo, Instantly, etc., is a plus.
- Excellent analytical skills and a data-driven approach to decision-making.
- Proficiency in reporting, analysis, and ongoing optimization of all marketing channels.
- Experience with media budgeting and transaction tracking.
- Creative mindset with the ability to identify target audiences and develop engaging campaigns.
- Experience with A/B and multivariate testing.
- Excellent communication and collaboration skills.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Job Classification
Industry: Software ProductFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Digital Marketing - OtherEmployement Type: Full timeContact Details:
Company: ProProfsLocation(s): Noida, Gurugram+ View Contact
Keyskills: Digital Marketing Marketing Database Advertising Campaigns Digital Campaigns Marketing Campaigns SEM Email Marketing SEO
Fraud Alert to job seekers!
₹ Not Disclosed
Similar positions
ProProfs
We operate two leading websites: ProProfs.com & Marriage.comProProfs.com is a leader in online education providing tools for training & assessment.Marriage.com is a website focused on marriage and relationships and we are working to make it the world's leading relationship ad...
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in